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The Most Common Objection in SaaS Sales is “Not Right Now”

SaaStr

The most common objection you’ll get in SaaS sales, which will drive you nuts at first, is … Not Right Now. No one needs another piece of business software. Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer.

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Top SaaStr Content for the Week: CEOs of Gainsight, Roam and SaaStr — and Tunguz and Kellogg

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 15+ of The Top Sales & Marketing Mistakes SaaS Startups Make (Updated) Cloudflare: Our Top Reps Are Hitting 129% of Quota. 7 Things All Founders Should Know About Sales with Dave Kellogg: SaaStr Workshop Wednesday LIVE 2.

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Top SaaStr Content for the Week: Harness’ CRO, 20VC’s Host, Founders Fund’s Partner, Former Lattice’s CRO and lots more!

SaaStr

But Software? SaaStr 630: Sales-led vs. Product-led? SaaStr 629: CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Flexport’s Ben Braverman   3. SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow  5.

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10 Rules to Being a VP of Sales in a Startup

SaaStr

Brendon Cassidy, my VP of Sales wrote a version of this piece a while back. I though an updated version of this would be good for founders thinking about hiring a VP of Sales … VPs of Sales themselves … and VPs-to-be to read — Jason, ed. … 10 Rules to Being a VP of Sales in a Startup. .

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Does Your VP of Sales Need to be An Expert In Your Product?

SaaStr

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

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Things That Are Different As A More Experienced Entrepreneur

SaaStr

In a small way, a few of those age 10-20 skills I did acquire from starting a tiny software company then were what carried through to whatever success I’ve had. ” now we have a strong team, enough revenues to start taking things more seriously, and a global (if accidental) footprint. Sales — Not Easier.

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“Talk to You in 2025”: When There Isn’t Budget

SaaStr

It’s the most common objection you’ll get in SaaS sales … Not Right Now. No one needs another piece of business software. Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer. I Don’t Have Budget.