Remove resources b2b-pricing
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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

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Thanks to Maxio, Merge, Orum, SalesIntel, and Vendr for Sponsoring SaaStr Annual 2023!

SaaStr

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Get the Best B2B Data Available with SalesIntel.

Scale 230
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Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 80
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Pricing and Packaging Your B2B or Prosumer Generative AI Feature

Andreessen Horowitz

We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. We generally see B2B and prosumer genAI features fall into 3 buckets: as a core offering , as part of an upgrade tier, or as an add-on. Packaging: core, upgrade, or add-on?

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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? But the reason the exception worked was the customer stakeholder truly deployed the resources to make it work. “Regular price increases for SaaS” — Benjamin Irvine. to grow deal size vs. blanket price increases.

Pricing 305
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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

This survey informs you about sellers’ overall confidence along with knowledge of pricing, expertise in value selling, discovery, and price negotiation comfortability. It’s estimated that only 35% of sales reps at US-based B2B tech firms are achieving their quotas. Scale winning behaviors.

Scale 292
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Mastering the Art of Complex B2B Recurring and Subscription Billing: Integration and Automation: Scaling Your Business Efficiently

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Integration and Automation: Scaling Your Business Efficiently In subscription-based business models, particularly those operating within the digital space, managing digital inventory emerges as a critical yet complex task.

Scale 52