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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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SaaS sales for startup leaders

Chart Mogul

Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. SaaS companies with more complex products often use the self-service model alongside other sales models to reach different types of customers. Heres a breakdown of each: 1.

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

AI is transforming how go-to-market teams operate. Marketers are shipping more content. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation. Marketing: Positioning teardown workshops, edit GPT drafts. Is there a hidden cost?

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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?

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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

Being read by Paul Mander , General Manager of Optery for Business: Good Strategy Bad Strategy: The Difference and Why It Matter – by Richard Rumelt. More for your eardrums Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Why startup founders need to develop their voice.

B2B
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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

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16 Best Product Marketing Campaigns To Inspire Your Own

User Pilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.