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So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.
Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. SaaS companies with more complex products often use the self-service model alongside other sales models to reach different types of customers. Heres a breakdown of each: 1.
AI is transforming how go-to-marketteams operate. Marketers are shipping more content. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation. Marketing: Positioning teardown workshops, edit GPT drafts. Is there a hidden cost?
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
Being read by Paul Mander , General Manager of Optery for Business: Good Strategy Bad Strategy: The Difference and Why It Matter – by Richard Rumelt. More for your eardrums Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Why startup founders need to develop their voice.
The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.
Looking for the best productmarketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every productmarketing manager should consider: Product-led growth. Product-led blog content. Email marketing.
Entering new markets (geographically or target-segment). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. lead generation) are obvious, but some are not: 1) Finding a product/market fit. Would the product fit the selected market?
This month’s episode looks at the contentious notion of “product judgment.” And perhaps more importantly, how can you develop it? If you’re short on time, here’s five quick takeaways: Why do we say product judgment as opposed to product taste or instinct ? ” What is it?
She manages a huge global team. It has a portion of its revenue that’s very sensitive to the economy and a lot of startups in the customer base, good and bad, right? Sam will have a lot of interesting perspectives on how he manages his team through these times. Four, people in the sale? Jason Lemkin: None.
As his Twitter bio reads, he quite likes “the beautiful mess of productdevelopment.”. In this episode, our own Product Manager Mathew Cropper sat down with John to chat about what it means to be a product evangelist and how product management can be a force of change within an organization. Start with the why.
Balance is a key element to navigating a roadmap – between customer-facing and internal, creativity and productivity, between different functions. Getting this right allows your teams to work in lockstep together. Des: Welcome to the 12th episode of Intercom on Product. Paul: Hey Des, glad to be here.
Balance is a key element to navigating a roadmap – between customer-facing and internal, creativity and productivity, between different functions. Getting this right allows your teams to work in lockstep together. Des: Welcome to the 12th episode of Intercom on Product. Paul: Hey Des, glad to be here.
They’re truly partners and an extension of our team. And your website and marketing campaigns have to intrigue and interest all of these decision makers — enough to either take the next step or to give the green light so that someone on their team can take that next step. in overall conversions +72.8%
In this workshop, we’ll show you how to specifically use these insights to optimize your website. In this workshop, we have our very own Sophia Dagnon presenting. This workshop is all about using specific data you can gain from social media to optimize your website for conversions. Optimize your website for conversions.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. They grew like crazy when they found product-market-fit and raised a big Series A and B. Who does the acquiring?
I came back to North America, we built out the inside sales team in North America over the next five years, building hubs in multiple countries, including in Bangalore, India, and assembling a global community of practice. Write it down, share the rough draft with your team, debate it, prioritize it. So it was a fabulous experience.
343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. Kyle was in charge of creating the Austin, Texas sales team @ Dropbox, what were some of his biggest lessons when it comes to moving sales outside of HQ? What worked? What did not work?
I also spoke to thousands of people at workshops and events all around the United States and the world – including 5 trips to Brazil – and helped companies grow and spread the word about Customer Success-driven Growth. How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development.
At the time, expansion and upsell were handled by the CS team, whose primary focus was retention and customer success, not sales. The fix: moving upsell and expansion to a dedicated sales team. Meaning, its actually a small fraction of people who drive half the productivity. The result?
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