User Pilot

JULY 30, 2023

Identifying power users for product launches and sending targeted messages highlighting the benefits. Segmenting disengaged customers to implement targeted re-engagement campaigns to prevent churn. HubSpot simplifies marketing campaigns with automation and effective lead nurturing. Behavioral segmentation in Userpilot.

Scale 97

Scale Marketing Onboarding User Experience 97

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. It can also let you create campaigns based on relevant holidays.

Data 95

Data Strategy Marketing Software Review 95

User Pilot

NOVEMBER 21, 2023

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. From understanding customers to driving sales, analytics is a crucial tool for modern product managers. In this article, we examine what you can achieve with the product analytics software from Hubspot.

Management 101

Management Software Social Media Trends 101

Intercom, Inc.

JULY 6, 2022

We started off the summer with a bang – hosting the Summer 2022 edition of New at Intercom and announcing three huge new product releases: SMS , the next-generation Inbox , and Custom Actions and Custom Objects in bots. Increase email open rates with dynamic email subject lines. Learn how to set it up here.

Engagement 210

Engagement Scaling Retention Data 210

User Pilot

FEBRUARY 14, 2024

With the Marketo and Salesforce integration, organizations can better align marketing and sales processes for improved lead management and marketing campaign personalization. The Resource Hero integration optimizes sales rep productivity by enabling detailed time tracking and resource allocation inside Salesforce.

Payments 104

Payments Payment Services Payment Methods Payment Solutions 104

User Pilot

MARCH 6, 2024

CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. Interactive Guidance in Onboarding : Implementing interactive walkthroughs during onboarding to improve product adoption and conversions. And which ones are misleading?

Trends 99

Trends AI Search Social Media SaaS 99

Intercom, Inc.

OCTOBER 28, 2020

Once you’ve captured someone’s attention with a banner message, you can now drive a range of actions, such as: Click a CTA, opening a new feature page and triggering a Product Tour. Submit an email address. You can use an email sign-up field to capture leads. Product Tours. Highly customizable banner designs.

Engagement 239

Engagement Mobile Onboarding Communication 239

User Pilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Marketing 52

Marketing Engagement Software Review Onboarding 52

User Pilot

AUGUST 6, 2023

TL;DR Marketing automation describes the use of software tools to automate repetitive marketing tasks, like sending emails or scheduling social media content. Your marketing automation tool can help you score and qualify leads based on their activity inside the product. Let’s get right to it! Book the demo to see how!

Marketing 95

Marketing SaaS Social Media Onboarding 95

User Pilot

NOVEMBER 19, 2023

TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Use customer data segmentation to identify your most profitable customer segments and trigger relevant cross-selling campaigns. Improves customer retention.

Strategy 88

Strategy Customer Lifetime Value SaaS Business 88

Intercom, Inc.

FEBRUARY 11, 2020

A company you bought something from months ago sends you an email with three immortal words: “We Miss You”. A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. 1: Focus on how your product helps. It happens every day.

Retention 282

Retention Sales Hiring Churn Onboarding 282

User Pilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year.

ChatGPT 94

ChatGPT Social Media AI Market Research 94

Buffer Resources

APRIL 11, 2024

Make data-informed decisions Before you embark on your next volunteer, fundraising, or outreach campaign, research your audience’s preferences. Which emails, social posts, or web pages are people viewing and interacting with? Technology can help personalize emails. What’s your most popular newsletter or blog?

Technical Review 107

Technical Review Startup Social Media Marketing 107

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. That said, we’ll review how to build a strong product strategy that delights users and unlocks product growth. What is a product experience strategy?

Strategy 99

Strategy Customer Lifetime Value Onboarding User Experience 99

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Strategy 102

Strategy Marketing Social Media AI Search 102

User Pilot

OCTOBER 22, 2023

Bringing back dormant users and getting them to adopt your product brings greater ROI than acquiring new users. Re-engaging these users can also supercharge your product growth. TL;DR A dormant user is someone who abandons your product after using it briefly. Book a demo today to learn more. What are dormant users?

Management 101

Management Social Media Engagement Retention 101

Neil Patel

JULY 12, 2021

No, I’m not just talking about emails. Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache. to Automate Timely Emails. Pricing starts at $150 per month for unlimited emails, SMS, tracking, and technical support.

Payment Methods 145

Payment Methods Scale Payments Marketing 145

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or departure.

Strategy 104

Strategy Software Review Social Media Engagement 104

User Pilot

MARCH 14, 2024

If you’re getting started with product analytics and want to better understand your users and how they reach conversion, then Amplitude Pathfinder is one of the most commonly recommended tools. In this article, we’ll break down all the details, pros, and cons of one of Amplitude’s analytics features – the Pathfinder.

Software Review 102

Software Review Engagement Data User Experience 102

User Pilot

OCTOBER 15, 2023

But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption. This article will help answer that exact question. What is growth marketing?

Growth Marketing 104

Growth Marketing Marketing Customer Lifetime Value Scale 104

User Pilot

JULY 24, 2023

The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! You can also embed Zendesk functionality into your product using JavaScript. If so, you’re in the right place!

Marketplace as a Service 90

Marketplace as a Service AI Search Social Media Customer Support 90

How To Buy Saas

MARCH 25, 2024

Typically, they see the product’s estimated arrival time. On top of that, delivery tracking features provide up-to-date information about orders, reducing the risk of them getting lost. On top of that, delivery tracking features provide up-to-date information about orders, reducing the risk of them getting lost.

Business 52

Business SaaS Generative AI Transportation 52

User Pilot

MARCH 18, 2024

In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. There are seven metrics that you should include in your new user activation dashboard: Monthly New Sign-ups : Gauges marketing effectiveness and predicts product demand by measuring user sign-ups every 30 days.

Metrics 99

Metrics Trends Onboarding Acquisition 99

Totango

JULY 22, 2022

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. Let’s take a closer look at these two SuccessBLOCs and how they can help you keep the channels of communication with your customers open and productive.

Communication 100

Communication Marketplace as a Service Technical Review Engagement 100

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 102

Product Marketing Marketing Social Media Scale 102

Totango

JANUARY 3, 2024

Allow us to reintroduce ourselves Totango is customer success software businesses can’t outgrow, providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity , retention , and expansion.

Software Review 111

Software Review Scale Customer Success Innovation 111

User Pilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. Let’s begin our journey and unlock product growth opportunities with click tracking! The product team utilizes click data for making data-driven decisions on product development.

Engagement 97

Engagement Underperforming Technical Team SaaS User Experience 97

User Pilot

JULY 31, 2023

Use interactive walkthroughs to improve feature adoption and drive value. Use email marketing campaigns to bring back inactive users. These channels include social media, paid ads, email, etc. This effect drives users to complete your checklist, experiencing the benefits of your product in the process.

Retention 97

Retention Strategy Marketing SaaS 97

User Pilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?

Scale 105

Scale Social Media Market Research Onboarding 105

How To Buy Saas

MARCH 14, 2024

From maintaining the best quality of products and services, customer acquisition and retention, maintaining the flow of funds, to managing employees, the daily chores of entrepreneurs are never-ending. Your simple WhatsApp business profile does not help you with all these required features as your business starts growing.

Payments 52

Payments Payment Solutions Payment Methods Business 52

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. As they do so, use product usage analytics to track their performance and optimize processes. What is a product-led growth (PLG) motion?

Acquisition 101

Acquisition AI Search Onboarding Churn 101

Buffer Resources

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. We believe in the experimental methodology so much that we’ve made it our goal to run five experiments across web, email, and paid marketing every month.

Marketing 102

Marketing Machine Learning Artificial Intelligence Scale 102

User Pilot

FEBRUARY 27, 2024

By analyzing these events in your product, you can understand how users engage with your app and make improvements to enhance the user experience. Let’s dig into what in-app events are and how you can leverage them to drive engagement and build better products! TL;DR In-app events are actions users take inside your products.

Payment Solutions 104

Payment Solutions SaaS Payments Payments User Experience 104

User Pilot

SEPTEMBER 29, 2023

What benefits does it bring to product teams? The technique allows you to make informed decisions to optimize product experience and improve customer success rates. It is also an effective tool for evaluating and improving the effectiveness of in-app or email marketing campaigns. What is funnel analysis?

Sales Funnel 101

Sales Funnel Onboarding Churn Retention 101

User Pilot

MARCH 1, 2022

User segmentation , win-back emails , and active customer support are good proactive measures for targeting inactive users before they churn. Send re-engagement emails after a person’s become inactive on the platform. The end-of-trial email. The “feature highlight” email marketing campaigns.

Engagement 98

Engagement SaaS Social Media Churn 98

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 94

Payments Payment Methods Marketplace as a Service Payment Services 94

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Social Media 96

Social Media Sales Funnel Acquisition Retention 96