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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Resources

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least.

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How to Use Social Media as a B2B Company

Buffer Resources

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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3 Ways I’ve Changed Venture Investing at SaaStr Fund

SaaStr

– RevenueCat now powers 1/3d of all new mobile subscriptions world-wide – New Apps using RevenueCat doubled in last 6 months – Powering monetization for ChatGPT, Notion, VSCO, Runna, and pic.twitter.com/McFmCBZ0eE — Jason SaaStr.Ai Lemkin (@jasonlk) May 22, 2025 But also, over time, I’ve made more mistakes too.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

At a glance: 7 best influencer marketing tools Heepsy HypeAuditor LTK Shopify Collabs #paid Passionfroot Skeepers Heepsy Best affordable influencer marketing tool Heepsy offers an extensive database of influencers across various social media platforms and robust analytics to match. 

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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Neil Patel

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

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25 Social Media Tools That Experts Use to Streamline Their Marketing

Neil Patel

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. With more than 3.6 Let’s begin.

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Meta's AI Celebrities, TikTok's Legal Tussles, And Gen Z's Love of LinkedIn: Monday Social Media News Roundup

Buffer Resources

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Prepare for possible changes in engagement metrics and how it may affect your content strategy. Evaluate the new subscription options against your usage needs and ad tolerance. That's it for updates!