SaaStr

AUGUST 21, 2024

Grew Restaurant Locations 29% Year-Over-Year to 120,000 Perhaps the most important metric at scale. Shopify and Bill both also get the majority of their revenue from financial fees and transaction fees, not software subscriptions. Restaurants have $1 Trillion in sales and are about 4% of the U.S. Only 18% of Revenue From SaaS.

Scale 307

Scale Payment Methods SaaS Payments Payment Solutions 307

SaaStr

SEPTEMBER 25, 2024

What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass. What Goes into That Sheet? It’s pretty easy.

Metrics 190

Metrics Sales Hiring Retention Churn 190

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? That’s a great example.

Scale 299

Scale Outsourcing Services Sales Hiring VP of Engineering 299

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. Sign up for free.

Sales Hiring 203

Sales Hiring SMB Sales Recruiting Payment Methods 203

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. I should have hired someone in some role like six months ago, a year ago.

Sales Recruiting 265

Sales Recruiting Sales Hiring Scale VP of Engineering 265

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Folks churn out of their Verizon plan, their Netflix subscription, etc. In a low-end subscription model for a tool, not a solution (e.g., Hire more experienced talent.

Churn 362

Churn Sales Hiring Systems Review B2C 362

SaaStr

OCTOBER 5, 2022

Combining product-led growth (PLG) with enterprise sales is a multiplier effect. When engineered right, combining PLG motions with enterprise sales accelerates growth by engaging with different customers in precisely the way they want. Most companies, however, think they must choose between product-led and enterprise sales.

VP of Engineering 245

VP of Engineering Scale Scaling Sales Hiring 245

SaaStr

APRIL 2, 2019

She will share her top 5 lessons learned in building and scaling SaaS businesses from $1M to $500M in ARR including expanding to serve upmarket customers, moving from product to platform, and how to hire well to drive breakthrough customer experiences and business growth. Want to see more content like this session? FULL TRANSCRIPT BELOW.

Scale 240

Scale Sales Hiring Scaling Strategy 240

Sales Hacker

JANUARY 22, 2020

If you think sales is a simple job, I have a few hundred professional connections who would like a word with you. But as straightforward as their metrics may be, their jobs are anything but simple. How do you make sure your potential new hires have the right skills? By mastering your sales interview questions.

Sales Hiring 100

Sales Hiring Interviewing Underperforming Technical Team Sales Recruiting 100

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

APRIL 7, 2022

We took the series A, interesting enough, the first executive hired by, thanks to the sales coaching, actually was marketing. Growth for us is about massive scaling and hiring. What we do is look at all those metrics and our hope, goal is that every one of them continues to show this. The technology is perfected.

Sales Hiring 280

Sales Hiring Scale Sales Recruiting Outsourcing Services 280

SaaStr

NOVEMBER 26, 2019

Hear from Duo Security’s VP of Inside Sales America on how to build a $2.3B sales team. Jennifer Lawrence | VP, Inside Sales @ Duo Security. Today I’m going to start by telling you a little bit about me, a little bit about Duo, and then the secrets to building a killer inside sales org.

Scale 284

Scale Sales Hiring Underperforming Technical Team Sales 284

ChurnZero

MAY 23, 2025

If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. But in a subscription economy, the reality is that its far more than that. Why it matters : NRR is the single most important metric for SaaS companies, especially in the eyes of investors and acquirers.

Customer Success 52

Customer Success Metrics Revenue Scale 52

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

Intercom, Inc.

AUGUST 29, 2019

In this week’s episode we’ve dug down into the podcast vaults to bring you some of the best insights shared by our guests about scaling sales. It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. Hiring for sales with John Barrows.

Scale 172

Scale Sales Hiring Scaling Payment Services 172

Stax

APRIL 15, 2025

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. MRR is an important metric for SaaS businesses to track to understand business health.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

Chart Mogul

SEPTEMBER 17, 2020

While I was researching this topic, I reached out to our Customer Success and Sales teams to see if many customers were coming to them with questions about MRR. MRR stands for Monthly recurring revenue. Because MRR is based on subscriptions, it has a strong forward-looking element. MRR stands for Monthly recurring revenue.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

Intercom, Inc.

FEBRUARY 11, 2020

3: Proactively monitor and manage value. By the time that a user has cancelled a subscription or stopped using your product, it’s always going to be an uphill battle to get them back. This metric avoids false counting of the user who was surfing around Netflix for five minutes trying but unable to find a show.

Retention 282

Retention Sales Hiring Churn Onboarding 282

InsightSquared

MAY 7, 2019

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Typical SaaS Sales Metrics.

Scale 102

Scale Sales Hiring Metrics Sales 102

The Angel VC

SEPTEMBER 16, 2013

The next logical step is sales, and so I want to write about what you can do to convert as many of those leads into paying customers. The next logical step is sales, and so I want to write about what you can do to convert as many of those leads into paying customers.

Scale 153

Scale Sales Hiring Startup Sales 153

SaaStr

MARCH 15, 2024

His first company was Personify and he went on to be a VP of Developer Relations at Salesforce, then hire number 11 at Dropbox, CEO at Heroku, and an investor and on many boards before landing as the current CEO at Vimeo. How Does Vimeo Handle Long-Tail PLG vs. a Very Sales-Led Motion? This is how Adam ended up at Vimeo. It doesn’t.

AI Search 279

AI Search SaaS Advertising Sales Hiring 279

How To Buy Saas

MAY 21, 2025

In the fast-paced hiring landscape of 2025, an Applicant Tracking System (ATS) has become an essential tool for companies of all sizes and sectors. Importantly, ATS platforms have evolved with AI-driven features , diversity and bias reduction tools , and deep analytics to meet todays hiring challenges.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Clouded Judgement

AUGUST 25, 2023

We built an application layer on top of our data layer, which provides a comprehensive set of tools and features that enable our customers to easily turn consumer learnings into insights and actions to drive revenue growth without the need to hire sophisticated and expensive in-house engineers.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

Incredo

MAY 20, 2019

Choosing an outsource marketing company is just as important as hiring your own employees. Today, when a lot of marketing practices rely on industry tools and are very specific for a type of product or service, the choice of a partner becomes a cornerstone in managing your marketing. SaaS marketing is becoming a critical issue.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Sales Hiring 220

Kellblog

MAY 10, 2020

I’m a SaaS metrics nut and I go to a lot of SaaS board meetings, so I’m constantly thinking about (among other things) how to produce a minimal set of metrics that holistically describe a SaaS company. In a prior post, I made a nice one-slide metrics summary for an investor deck. Slide 2: Key Operating Metrics.

Metrics 98

Metrics Sales Hiring Software Review Underperforming Technical Team 98

SaaStr

NOVEMBER 12, 2019

SalesLoft, why was that Pardot, I tried to recruit this guy, Kyle Porter, to come run sales at Pardot. Let’s be 50/50 co-founders and let’s start a company in the sales space.” We knew we wanted to build something that had sustainable recurring value. With SalesLoft, we wanted to be in the sales software world.

Sales Recruiting 191

Sales Recruiting Scale Outsourcing Services Sales Hiring 191

Clouded Judgement

SEPTEMBER 6, 2024

This is more prevalent in the consumer space (10 minute grocery delivery, ride share, dog walking apps, etc), but also shows up in enterprise sales from time to time. Large balance sheets also often lead to hiring way too quickly. Another risk of over hiring due to a large balance sheet.

Cloud 167

Cloud Scale Venture Capital Sales Hiring 167

Chart Mogul

FEBRUARY 13, 2025

When and how to launch sales and marketing is a tough topic for most startup founders. But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between … When and how to launch sales and marketing is a tough topic for most startup founders.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Sales Hacker

AUGUST 7, 2024

He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? For us in the early stages, we went down the path of hiring a solutions person (in this case the person was myself!)

Underperforming Technical Team 121

Underperforming Technical Team Technical Review Sales Hiring Scale 121

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Chaotic Flow

OCTOBER 8, 2013

Free trial facilitates product evaluation and shortens sales cycles. From the vendor’s perspective, a free trial offers huge increases in sales and service productivity through customer self-service–even if all your leads are outbound. It should not only support self-serve purchase, but sales assisted purchase.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

The Angel VC

MARCH 23, 2016

The original v1 model was a very simple plan for early-stage SaaS startups with a low-touch sales model. If you have a SaaS startup with a higher-touch sales model where revenue growth is largely driven by sales headcount, the plan needs to be modified accordingly.

SaaS Payments 217

SaaS Payments Headcount SaaS Payment Methods 217

Clouded Judgement

OCTOBER 3, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 167

Cloud Software Benchmarks Retention 167

Chart Mogul

JUNE 6, 2019

Not all the metrics covered in this report come from ChartMogul — there are better options to keep track of your OPEX , hiring plan, the engineering roadmap, etc. Its detailed export allows us to send separate lists for issued invoices, received payments and deferred revenue to our accountants.

Payment Services 20

Payment Services Finance Payment Solutions SaaS Payments 20

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Account Managers: They serve as the lead point of contact for all customer account management matters. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

NOVEMBER 16, 2014

New Relic charges by the server - the more computers monitored, the greater the subscription fee. We will explore revenue growth, average revenue per customer, sales efficiency, payback periods, net income, gross margin and engineering spending. New Relic’s sales efficiency has historically been higher than the median at 1.4,

Benchmarks 100

Benchmarks Underperforming Technical Team Metrics Sales Hiring 100

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 184

Cloud Software Azure AWS 184