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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures. Rico Mallozzi, Sr.

Scale 203
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

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29 Latin American SaaS Superstars

SaaStock

Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. from 500 Startups, Redpoint eventures, and others. Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. CEO : Tiago Dalvi. Founded : 2015. Based in: Curitiba, Brazil.

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The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

Closing a blockbuster multi-million dollar deal with a Fortune 100 company can be a massive win for a startup. Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. After all, the marketplace speaks the loudest, and without customers you don’t have a business. Source: SalesHacker.com.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. This episode is sponsored by TaxJar.

SMB 180