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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars. eCommerce Marketplaces.

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Open the Channels of Communication with Your Customers

Totango

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. We are constantly adding innovative new apps to our Customer Journey Marketplace , including our newest Engage Customers SuccessBLOC. Overall NPS score.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When the line item for your service doesn’t even exist in a prospective customer’s budget, your primary task is to educate.

Scale 112
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15 Best HubSpot Integrations to Drive SaaS Business Growth

User Pilot

Best HubSpot integrations for data sync If you want to use an integration primarily for data sync, you can integrate HubSpot with the following tools from the HubSpot app marketplace. Define lists for new leads who come from a particular webinar. HubSpot enables two-way integration with the email service provider Mailchimp.

Scale 52
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How to Leverage Webinars to Drive Engagement in SaaS

User Pilot

Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal. In this post, we’ll explain why this is true, how webinars may be used to increase engagement, and what to keep in mind when creating an effective webinar with this objective.

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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

In our webinar, “ Convincing your CEO to invest MORE in Customer Success ,” Jeff shares how to win more budget for your CS team by backing up your requests with the right research and data. My job is to continually inform and share knowledge that’s going out in the marketplace. I’d look at efficiency metrics and profitability.