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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Create a Services Marketplace

Neil Patel

Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests. Food delivery service marketplaces are expected to reach $154.34 That’s not all.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. Below, we’ll outline the benefits, solutions, and tools you can use to improve your data management strategies. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties.

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How to Get Your Products in Walmart Marketplace

Neil Patel

The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? What is Walmart Marketplace? Why Should I Sell on Walmart Marketplace? It’s all about moving with the times.

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Content Localization Strategy Guide (with Examples)

Neil Patel

5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. Given the global nature of Airbnb’s services, communication is essential amongst hosts and guests. But it quickly realized there were many other markets that could use this type of messaging app.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

Creating a Monetization Framework For Your Business View the Whitepaper Understanding Customer Value At the heart of any successful subscription service lies a profound understanding of customer value—what customers find beneficial, necessary, and worth paying for on an ongoing basis.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.