User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

Neil Patel

AUGUST 10, 2021

Strategy #1: Research Your Niche. Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Strategy #2: Develop an Online Presence and Following.

Strategy 143

Strategy Social Media Marketing Technical Review 143

Backlinkfy

JANUARY 1, 2019

If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. What is market research?

Market Research 40

Market Research Marketing Scale Advertising 40

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

User Pilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Management 104

Management Marketing Market Research Product Marketing 104

User Pilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. Justifying price increases is easier when adopting a cost plus strategy. The cost-plus strategy provides a consistent rate of return if you correctly add up business costs. What is a cost-plus pricing?

Pricing 105

Pricing Software Review Market Research Acquisition 105

Neil Patel

MARCH 4, 2023

5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. Here’s How to Develop a Content Localization Strategy in 3 Steps Even if your company isn’t ready to expand into international markets yet, it may be eventually. How do you create a localization strategy?

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR.

SaaS 234

SaaS Market Research Interviewing Content Marketing 234

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Engagement 96

Engagement Strategy SaaS Scale 96

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Business likely won’t be “as normal.”

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

MARCH 24, 2021

Create Interactive Content to Improve Music Marketing. Research shows consumers are more likely to think positively about your brand and buy your product (in this case, your music) when they interact with content that engages multiple senses. Email Marketing Campaigns for Musicians. Create Merch to Market Your Music.

Strategy 141

Strategy Marketing Social Media Sales Hiring 141

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

Payment Methods 105

Payment Methods SaaS Payments Data Payments 105

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Baremetrics

MAY 18, 2021

But to market most effectively, you have to target subsets of those customers and hone in on their specific needs. It is a strategy that starts with grouping customers by certain characteristics. Baremetrics can help you develop this strategy. Psychographic: This is a sometimes intangible part of market segmentation.

Strategy 59

Strategy Marketing Market Segmentation B2C 59

SaaStr

JANUARY 7, 2022

So how can a CEO manage their marketing effectively? Dave Kellogg, EIR at Balderton Capital and Principal at Dave Kellogg Consulting, shares five tips to help founders and CEOs navigate their marketing strategy and develop clarity around what successful marketing looks like. #1 2 Marketing is All About Funnels.

Sales Hiring 221

Sales Hiring Underperforming Technical Team Marketing Market Research 221

Baremetrics

APRIL 27, 2021

Age Improve Your Segmentation Strategy With Baremetrics. Segmenting doesn't guarantee that your marketers will reach their target audience. The effectiveness of customer segmentation on marketing depends on how well you use customer data to craft marketing messages that get attention and increase your conversion rate.

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

User Pilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Marketing 97

Marketing Market Research Branding Scaling 97

User Pilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Development 105

Development Market Research Interviewing Trends 105

User Pilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. How large is your company? Create user onboarding flows code-free.

Scale 96

Scale Market Research Software Review Churn 96

User Pilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

Management 105

Management Software Development Engineering Market Research 105

User Pilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Underperforming Technical Team 104

Underperforming Technical Team Sales Recruiting Social Media Market Research 104

User Pilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. ChatGPT performs market research.

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

User Pilot

OCTOBER 29, 2023

As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. WTP Influences the pricing strategy Customers’ willingness to pay affects how much a company can charge for a product. What techniques can you use for market research?

SaaS 105

SaaS Interviewing Pricing Market Research 105

FastSpring

APRIL 18, 2024

Why it’s so important to optimize pricing for local markets. 4 ways a comprehensive, localized pricing strategy can lead to higher profits. Validate problem-solution fit of your product (and how it might differ in different markets). Research competitor price points. Displaying your checkout in local languages.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

User Pilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. How to plan a successful product launch strategy?

ChatGPT 98

ChatGPT Social Media AI Market Research 98

SaaStr

JANUARY 19, 2022

Ultimately, it was those signals that led Vimeo to double down on the [B2B] strategy.”. Don’t underestimate the amount of work, determination, and momentum you will need to execute the shift in strategy. Enter your email below for the latest SaaStr updates. Lessons Learned During a Business Pivot. Key Takeaways.

B2C 197

B2C B2B Enterprise Leadership 197

User Pilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

Development 105

Development Software Review Sales Recruiting Technical Review 105

SaaStr

OCTOBER 10, 2022

“Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. Key takeaways.

Scale 259

Scale Sales Hiring Marketing Venture Capital 259

Sales Hacker

JUNE 29, 2020

But having the wrong strategy can mean losing subscribers and leaving large amounts of money on the table. Because the core product isn’t changing, and because SaaS can accommodate an unlimited number of users (in many cases), the potential for growth is infinite — as long as you have a good SaaS sales strategy in place.

Scale 78

Scale Sales Hiring Strategy SaaS 78

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

Software Review 230

Software Review SMB Enterprise Software 230

User Pilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Do market research: Market research is important to study and understand industry trends, competition, and target customer needs.

Technical Advisors 98

Technical Advisors Data Analysis Technical Review Software Review 98