From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)
SaaStr
SEPTEMBER 29, 2023
There are advantages beyond higher pricing, with higher pricing being the smallest advantage. With the second product, Lattice had a higher price point per customer, which everyone expects, but it doesn’t always happen. But when they pulled it open, only 20% of the lift was explained by higher pricing.
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