Investment Marketplace as a Service Scaling Underperforming Technical Team 
Casey Accidental
OCTOBER 20, 2020
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.
Andreessen Horowitz
SEPTEMBER 19, 2023
Investing in Instacart was perhaps the hardest decision I had to make as a venture capitalist. We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Focusing on the former was key to our investment decision. Instacart is a case study of this.
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Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.
Intercom, Inc.
JULY 11, 2019
But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. If you’re a leader, he says, don’t try to scale your job. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close.
Sales Enablement, SaaS and Growth
MARCH 23, 2020
One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. A good idea is a good idea, after all.
Casey Accidental
OCTOBER 20, 2020
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.
SaaStr
SEPTEMBER 12, 2019
Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Now I’m investing in that. I enjoyed that weird dynamic of trying to impress them and get them to invest in my company. But it worked.
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