User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. For this, you need to invest in Amazon PPC.

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Work backwards from there to get your pricing model and acquisition channels. A homepage, pricing page and thank you page.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. Because this drives investment decisions.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

OpenView Labs

FEBRUARY 3, 2022

The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. That talent pool has not kept pace.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Chart Mogul

JUNE 23, 2022

In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You Should Double Down on Your Core Product Offering. This is a perfect time to invest in your user base & core product offering because playing to your strengths will pay off. Here are a few thoughts: 1.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

SaaStr

JULY 11, 2019

I invest across consumer, B2B SaaS companies, and then also dev tools and infrastructure companies as well. It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We really need to focus here on the US market.

Scale 117

Scale Marketplace as a Service Sales Recruiting Scaling 117

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

OpenView Labs

APRIL 13, 2020

Pricing tiers, enterprise-level inquiries, feature gating. How a company thinks about which digital marketing channels may work is entirely dependent on how much money they make per customer or user. How much money they make per user is entirely dependent on the pricing model and how users are onboarded and retained.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaSOptics

MAY 19, 2022

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

SEPTEMBER 3, 2019

Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Uber is a classic marketplace company.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

FastSpring

APRIL 13, 2023

They’re Careful Which Customers Have a Say in the Future of the Platform When you’re taking advantage of an emerging market like VR/AR, there are so many ways to grow. If you’re putting your products on Amazon, you’re probably not our ideal customer. It starts with self service. And so I believe in buyer empowerment.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. Pricing: Free for up to 2,000 contacts.

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

Sales Hacker

FEBRUARY 7, 2018

To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 142

Scale Sales Hiring Construction Education 142

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

SaaStr

FEBRUARY 7, 2020

In Today’s Episode We Discuss: * How Karen made her way into the world of SaaS as one of the first employees at Box and then how that led to her transition to the world of investing with B Capital. How does Karen think her mindset will shift when making the move from angel to now institutionally investing with B Capital?

Scale 173

Scale Underperforming Technical Team Investment Sales Hiring 173

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. Because I think everyone talks about platforms but to actually do it properly – and it sounds like you guys are really invested in it – it is a big investment. So what was the spur for you to make that move? Andrey: Exactly.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Chargify

AUGUST 17, 2017

You could pay a fair price. Sorry, we’re not trying to bring up that you missed investing in Amazon when it went public. Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

SaaStr

MARCH 19, 2019

Then also went into venture capital where I invested in API first products. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. Ceci Stallsmith : So, we want to … Oh, here’s who we are.

Payments 120

Payments Scale Scaling Revenue 120

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. We would generate 10x what we invested into that based on those people. How does Ryan think about the relationship between the two?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in processes like pricing, promotion and management. Hence, customer analytics is a useful process towards that end.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in processes like pricing, promotion and management. Hence, customer analytics is a useful process towards that end.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SaaStr

APRIL 3, 2019

The biggest companies on earth spend billions of dollars on this service no one’s ever heard of called freight forwarding and they all hate their vendors. So we never should have even been a, we’re in multi sided marketplace. So we have this enormous market. And the reality is we’re in a service business.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Treat it like a checklist: First, have you achieved some level of product-market fit? Reseller Programs.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131