Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

Engagement 94

Engagement Customer Lifetime Value Revenue Payment Features 94

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 191

Scale Marketplace as a Service Cloud SaaS Payments 191

Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry.

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. They were so helpful. But it worked.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. SMM SaaS Go-To-Market Strategy. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

SEPTEMBER 3, 2021

Sure you may have all the textbook strategies in place, integrating applications, subscriptions, site registrations with member discounts, etc. If you’re looking for strategies to push your conversions to new heights – it takes more than simply pushing products out on Google, you need to tap into building a growth focused sales funnel.

Strategy 113

Strategy Technical Review Software Review Mobile 113

SaaSHolic

MAY 12, 2023

Despite Kovi’s rapid growth, the importance of improving profit margins was recognized, and the company is now investing in technology and efficiency. He noted that growth funds are more focused on existing portfolios and less on new investments, creating potential for surviving companies to become sector leaders.

Payments 52

Payments Payment Solutions Marketplace as a Service Payment Methods 52

FastSpring

DECEMBER 18, 2020

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

CustomerSuccessBox

JUNE 20, 2022

Customer success tools stand out in the accelerating marketplace because they can provide outputs according to the requirement at different growth stages and the corresponding strategies for improvement. So that you never miss renewals and invoices, especially when you have a monthly subscription. Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

OpenView Labs

JANUARY 13, 2022

Join Steven’s research, take a short survey Growth Strategies in 2022. These companies might have introduced a new usage limit for their free plan or for an entry-level paid subscription, for example, rather than testing a more disruptive pay-as-you-go offering. Now onto pricing transformations for 2022.

Pricing 82

Pricing Payment Services SaaS Payments Payment Solutions 82

OPEXEngine

OCTOBER 5, 2021

The shift to cloud-based subscription models is creating even more value in a thriving sector. But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. Sticky after all. Four ways to drive value.

Software Review 52

Software Review DevOps as a Service Software Underperforming Technical Team 52

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

FastSpring

FEBRUARY 20, 2020

Who creates an online marketing strategy that’s consistent with company goals and objectives? Know Company Strategy and Goals. One of the Ecommerce Manager’s most important responsibilities is to fully understand the company strategy and its goals. The overall business strategy should guide every digital marketing decision.

Payment Methods 78

Payment Methods Outsourcing Services Payment Solutions Outsourced Development 78

Intercom, Inc.

APRIL 23, 2018

We are taking a number of steps to ensure compliance with GDPR, but now is the time to consider the entirety of your security and data privacy strategy, both in terms of how you build it and how you communicate it. Invest in your security program. What is a ‘privacy ecosystem’ and why it matters.

Underperforming Technical Team 220

Underperforming Technical Team compliance Systems Review Marketplace as a Service 220

FastSpring

DECEMBER 19, 2019

Subscription Transaction Volume Surpassed One-Time Purchase Volume. The subscription economy is clearly here to stay. This is why we’re committed to continually develop new and innovative tools that help software companies successfully transition to a subscription-based business model. We Grew to Over 100 Employees.

Technical Review 63

Technical Review Software Review Marketplace as a Service Innovation 63

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). Subscription business model. A good idea is a good idea, after all. Customer data.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

FastSpring

MARCH 27, 2023

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. And I just started a consulting business, it was a service business. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever. Ryan Austin 01:00 Sure.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

How To Buy Saas

JULY 26, 2021

It offers you the best of services including Expert HR. CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. Check here for details. The platform is easy to use.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Tom Tunguz

AUGUST 2, 2016

Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. With customers coming to their (virtual) doorstep, these cloud companies are free to scale at their own pace, expanding sales and their reach in the marketplace.

Outsourcing Services 113

Outsourcing Services SMB Acquisition Scale 113

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. We launched at GSK (another pharmaceutical company) in July.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Neil Patel

APRIL 22, 2021

Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies. Here are a few more benefits to leveraging this ad-buying strategy.

Scale 117

Scale Artificial Intelligence AI Search Advertising 117

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Turning a sales objection into a unique differentiator.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. Because I think everyone talks about platforms but to actually do it properly – and it sounds like you guys are really invested in it – it is a big investment. So what was the spur for you to make that move? Andrey: Exactly.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

ProfitWell

APRIL 1, 2020

White-labeling services for SaaS products have become very popular over the past decade. In some cases, although there can be some limitations in terms of control over an app’s features, design, and functions, it can be a way to get a profitable SaaS business out on the market quickly, with minimal financial investment.

Payment Solutions 59

Payment Solutions SaaS Payments Payments Payment Services 59

Chargify

SEPTEMBER 3, 2019

At first glance, your choice of billing and subscription software might not seem super important. The marketplace has fully embraced the beauty of the subscription revenue model and all of the predictability that comes with it. And in many cases, they list a handful of monthly payment plan options for subscribers.

Payment Solutions 73

Payment Solutions Merchant Services SaaS Payments Payments 73

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

BetterCloud

APRIL 25, 2024

Get ready to turn those monthly charges into strategic investments that fuel your business growth. SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. What is SaaS budgeting? Be candid and open in your discussion.

Technical Review 52

Technical Review Strategy Marketplace as a Service SaaS 52

Totango

JANUARY 17, 2019

To stay relevant, you need to embrace this new customer-centered economy and offer your customers a partnership invested in their growth and expansion. Have a customer-centered renewal strategy in place. #1. After all, you want them extract value out of the products and services you sold them. #2. Escalation preparation.

SaaS 74

SaaS Marketplace as a Service Underperforming Technical Team Scale 74

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Dopple has been careful which customers they invest in, making sure that their product roadmap aligns with where they continue to see the “hockey puck” moving. It starts with self service.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

ChurnZero

FEBRUARY 1, 2019

Leading a team of innovators and experts in their Customer Success, Professional Services, and Support organization, Amanda’s goal is to ensure that every customer optimizes the business impact of Lucidworks search and analytics deployments. “My Under her direction, marketplace utilization grew 39% in one year.

VP of Engineering 53

VP of Engineering Customer Success Scale Marketplace as a Service 53

ChurnZero

FEBRUARY 22, 2019

Of course, competition is always going to be a thing in any marketplace, but sometimes we can get so wrapped up in the bubble of the company we work for that we become naive and blind to the outside world and the competitive landscape. Knowing this, you decide to give your contact a call directly to answer her subscription questions.

Churn 40

Churn Marketplace as a Service Customer Success Payment Features 40