Sales Hacker

JULY 30, 2018

In this guide, I’ll share with you a proven B2B marketing strategy framework that will help you identify the most prolific market segments, your ideal customer profile, and the right marketing channels to generate leads. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework.

B2B 71

B2B Scale Strategy Marketing 71

SaaStr

DECEMBER 5, 2019

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. And I found some exciting things happening in a lot of investments.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

SaaS Payments 263

SaaS Payments Scale Payment Services Payment Solutions 263

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

SaaStr

MARCH 8, 2019

It just doesn’t work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. It’s got to scale on the back end.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

ProfitWell

DECEMBER 3, 2019

Do you gun straight for the glamour (and pressure) of venture capital investment? Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. required to continue scaling. Or what about an incubator? 5 Types of SaaS funding.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

Kellblog

DECEMBER 27, 2021

Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. Look at the scale. What drives these disruptive cycles: Feature creep , which leads to market overshoot over time. Tech bubble relents.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 94

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 94

OpenView Labs

MAY 13, 2021

To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are most similar to their best current customers, not a broad universe of potential customers. Customer segmentation is the way. What is customer segmentation and why does it matter?

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I think that’s probably the fastest we’ve ever seen a company get to that scale. They got to 100 million of ARR from 1 million in three years, which is just incredible.

Cloud 100

Cloud Scale AWS Machine Learning 100

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

Sales Hacker

APRIL 22, 2019

He discusses how to scale a multi-billion dollar SaaS company, as well as the key elements to navigating a successful career. How to hack your hiring process to drive scale. Outreach supports sales reps by enabling them to humanize communication at scale and by automating the manual work. What You’ll Learn. The first is Showpad.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. en you start saying, scaling and what does that even mean? Vlad: As you scale?

Scale 146

Scale Business Sales Hiring CTO Hire 146

SaaStr

JUNE 3, 2020

Who should be brought into the meeting other than the sales team? Harry Stebbings: We are back for another week in the world of SaaStr, and diving straight in today, I recently tweeted about the importance of a sales playbook, pre-release, scaling out your sales team. What is the right way to structure your sales meeting?

Sales Hiring 176

Sales Hiring Scale Technical Advisors Systems Review 176

Sixteen Ventures

DECEMBER 31, 2019

How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development. Logical Customer Segmentation: The Key to Scaling Customer Success. Stretch vs. Bad-Fit Customers. Bad Sales Handoffs Cause Customers to Ghost During Onboarding. The Cost of Bad Fit Customers: The $1.2M

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

Point Nine Land

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The good news is that growing a little slower is not the end of the world.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

SaaStr

MARCH 8, 2019

It just doesn’t work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. It’s got to scale on the back end.

Scale 49

Scale Sales Hiring Underperforming Technical Team Social Media 49

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Increased Importance of Personal Branding & Career Development to Create Your Own Sales Opportunities. The Continued Emphasis on Alignment of Sales & Marketing. How can that be?

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. Fergal: Awesome.

AI Search 245

AI Search AI Scale Machine Learning 245

Intercom, Inc.

JULY 9, 2020

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199