Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

FastSpring

MARCH 27, 2023

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” Stream the full interview below or find it wherever you listen to podcasts.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Create a multimedia onboarding flow with product screenshots and videos.

Onboarding 78

Onboarding SaaS Payments Payment Services Payment Solutions 78

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. But to incite disruption requires a different set of marketing skills.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

Unbounce

SEPTEMBER 16, 2021

Aside from the above or below search results on Google search, through the Google Search Network , your ads can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app. Sales will always be a top priority. Is it increasing sales? Image courtesy of Squarespace.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

NOVEMBER 2, 2019

Below, we’ve shared the full transcript of Harry’s interview with Krish Subramanian. Krish Subramanian: We are software engineers by training. My co-founders cut their teeth at Zoho for over 10 years building product and for over six years [inaudible] software products. Harry Stebbings. Krish Subramanian.

Scale 132

Scale SaaS Payments Sales Recruiting Payment Services 132

Sales Hacker

SEPTEMBER 10, 2018

Good sales leaders are always on the hunt to bring in new talent that can help a business grow. Still, they don’t always nail down the details when it comes to the things that might entice a prospective salesperson — like a well-rounded sales compensation plan , for example. Creating a Winning Sales Incentives Program.

Sales Hiring 82

Sales Hiring Compensation Sales Payments 82

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” expectations change about the online sales experience.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

SaaStr

JULY 9, 2019

More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. Our first MVP was actually an SMS based app where job seekers would send six SMSes in order to register on our platform. Well, you have to build a direct sales force.

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 170

Sales Hiring Scale Payment Solutions Banking 170

SaaStr

JUNE 14, 2019

Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you. How to drive synchronization, productivity when your needs are constantly evolving and the talent mix is incredibly fluid and diverse. Below, we’ve shared the full transcript of Harry’s interview with Dave Kellogg. Missed the session?

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

ProfitWell

NOVEMBER 12, 2019

Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy. Review current pricing packages, incentives, customer segmentation, competitive landscape, product bundling, and tied selling. Personas and market mapping.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

FastSpring

JUNE 22, 2022

I was recently interviewed by my friend Steve Lurie, who’s the Chief Engagement Officer of B2B Rocks. We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. Products Are Finding New Growth in the Opposite Segment. What does that mean exactly?

B2C 133

B2C Payments SaaS Payments B2B 133

SmartKarrot

MARCH 8, 2022

Her diverse yet unique skills include customer life cycle optimization from pre-sales. Caroline Andreola is a Client Success Strategy professional with product development, product marketing, commercial planning, customer success , and project management skills to name a few. Anika Zubair. Caroline Andreola. Daphne Lopes.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically.

Merchant Services 84

Merchant Services Payment Methods Payments Payment Solutions 84

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. An Iterative Approach to Localized Marketing.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Below, we’ve shared the transcript of Harry’s interview with Rob. I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. Harry Stebbings.

SaaS Payments 272

SaaS Payments Scale Payment Services Payment Solutions 272

Buffer Resources

OCTOBER 2, 2023

Book sales: We make some money from this, but it’s more a marketing and authority building tool for the Collective. To calculate CASC, we look monthly at marketing and sales expenses divided by the number of new members that month. Marketing expenses are things like ads and sponsorships.

Payment Methods 114

Payment Methods Sales Hiring Payments Business 114

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. Meghan Gill | VP of Sales Ops @ MongoDB. All right everyone, thank you so much for joining us today for our panel on how to design a sales comp plan to get you to 100 million dollars. FULL TRANSCRIPT BELOW.

Sales Recruiting 137

Sales Recruiting Sales Hiring Scale Sales 137

Intercom, Inc.

OCTOBER 29, 2020

We’ve decided to do something a little bit different this week, and today’s episode won’t be an interview where I interview Des or vice versa, it’s just going to be a conversation between the two of us. Karen: I’d like to welcome you all to this very special episode of Inside Intercom.

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 84

ChatGPT SaaS Payments Marketing Social Media 84

SaaStr

NOVEMBER 22, 2019

As for Travis, prior to joining Redpoint, Travis was head of Customer Growth at Front, after spending 5 years building the global Sales organization at Optimizely, the world’s most popular experimentation platform. Below, we’ve shared the transcript of Harry’s interview with Travis. Loving our podcast content? Harry Stebbings.

Underperforming Technical Team 164

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 164

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personal interviews.

SaaS Payments 71

SaaS Payments Marketing Payment Solutions SaaS 71

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. To read more about Sean’s background from this interview, click here.). Navint sees across the entire spectrum.

Payments 53

Payments Technology Scale Revenue 53

Sales Hacker

FEBRUARY 5, 2019

Aside from the areas outlined below, you need to hire or train sales reps who are capable of selling at an Enterprise level. That’s five or more months of ramp, and likely a whole year of burning cash to get the new sales team ready. For organizations with less than 500 employees, this solution absolutely nails it.

SaaS Payments 58

SaaS Payments Sales Hiring Payments Enterprise 58

OpenView Labs

JUNE 16, 2020

The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve. Experimenting with product/market fit. Pivoting sales to meet buyers. What you do now in sales, marketing, product, etc.—and Putting the customer first.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

A Smart Bear

NOVEMBER 7, 2017

We’re tired of hearing how small software companies usually fail. The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. The product was built on a platform , and the platform changed. I don’t have data for that cohort (tell me if you do!)

Payment Solutions 71

Payment Solutions Payments Payment Methods Scale 71

Tom Tunguz

OCTOBER 24, 2021

And then from 2004 to 2014, she was at Google and managed lots of different things, including the self-driving cars project, global sales and operations, and the business teams for checkout in Google Apps. When we went in and set goals, it was sometimes related to wanting to move like, “We want to reduce payments costs.”

CTO Coach 129

CTO Coach Sales Hiring Sales Recruiting CTO Hire 129

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

SaaStr

JULY 8, 2020

I will tell you how many COs I’ve talked to that say, “I’ll come to SaaStr, but I don’t want my series B or series C VC interviewing me,” which is sort of interesting. Which is we are seed, I would say half the time that we invest, they haven’t built a product yet. Jason Lemkin: Anyone post-revenue.

Investment 166

Investment Technical Review Part-Time VPE Development Team Review 166

FastSpring

APRIL 30, 2024

If you’re selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. Will your existing users revolt to the change and switch to a new product? Will your existing users revolt to the change and switch to a new product?

Subscription 78

Subscription Payment Features Payments Payment Solutions 78

Intercom, Inc.

MARCH 22, 2018

This is part of an ongoing series of interviews about unlocking the potential of growth. million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Thumbtack used a much more simple but still scalable solution.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

SaaStr

MARCH 13, 2020

After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company. Below, we’ve shared the transcript of Harry’s interview with Harry Hurst. The entrepreneur in me, though, wanted to make more money than I could make on the market.

SaaS Payments 217

SaaS Payments Payment Methods Finance Payments 217

SaaStr

OCTOBER 4, 2019

Ep 270: Jeppe Rindom is the Founder & CEO @ Pleo, the simple spending solution for your company automating expense reports and simplifying company expenses. Below, we’ve shared the full transcript of Harry’s interview with Jeppe Rindom. We also tap into the more payment ecosystem, and we have ways of earning money there.

Scale 125

Scale SaaS Payments SMB Sales Hiring 125

Sales Hacker

SEPTEMBER 15, 2020

Today on the show, we’ve got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. Subscribe to the Sales Hacker Podcast. At the moment, sales enablement is easy.

Leadership 63

Leadership Payments Scale Payment Methods 63