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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization.

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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. But Dopple’s team took the opposite approach.

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

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My First 16: Launching a New Category with Modern Treasury’s Dimitri Dadiomov

Andreessen Horowitz

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. And so it felt like it was a place that was ripe for new software products.

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

The period refers to a month or year depending on which payment option you offer or which of them is more popular. Software companies that serve large organizations experience a 6-10% churn rate. I also interviewed dozens of SaaS founders and marketers to understand the main factors behind high SaaS churn rate.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Cognota didn’t necessarily start as a software business.