Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms
Sales Hacker
NOVEMBER 16, 2020
I recommend: Outsourced buyer interviews with a clustered model. Most writing about win/loss analysis takes it for granted that buyer interviews are the best method. And while I agree that buyer interviews can yield the most accurate, highest fidelity data, they’re also the most expensive approach. Buyer interviews.
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