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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Acknowledge what the customer is saying and be as personal and specific as you can. And in 1996, I was teaching day-long writing workshops in government agencies because I’m based in Washington DC, and they’re an employer in the neighborhood. It’s an error and maybe has cost me double payment.

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Heuristic analysis: A step-by-step video guide for your website

GetUplift

In this workshop, I walk you through everything you need to know about running a heuristic analysis. To make the most of this workshop, grab the template I use to bring my findings together: Grab your heuristic analysis template. Heuristic analysis is a very cool process that I believe every single website should perform.

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Recur Boston 2019: It's a Wrap

ProfitWell

Recur 2019 is over, but the journey toward subscription truth is not. We gathered in Boston to discuss all things subscription—kicking off with our Pricing and Monetization Workshop. Our hallmark conference followed, featuring insights and inspiration from some of the brightest in the subscription space.

Scale 41
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How to Run a Comprehensive Heuristic Analysis on Your Site (+ Specific Questions You Can Ask!)

GetUplift

In this workshop, I walk you through everything you need to know about running a heuristic analysis. To make the most of this workshop, grab the template I use to bring my findings together: Grab your heuristic analysis template. Heuristic analysis is a very cool process that I believe every single website should perform.

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Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Unbounce

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). You know those clickbaity, keyword-dense ads that send you to a mystery website or page with a million different products?