Sales Hacker

MARCH 1, 2024

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

Kellblog

NOVEMBER 2, 2023

A mindless policy that basically says the C-suite can’t be bothered with headcount resource allocation and will effectively leave it to chance. I recently spoke with a product leader with a team of about 8 PMs, none of whom were allowed to travel anymore. Ditto for product marketers. No backfill policy.

VP of Engineering 107

VP of Engineering Travel Underperforming Technical Team Headcount 107

SaaStr

OCTOBER 11, 2023

In retrospect, if they had an amazing salesperson that could sell a mediocre product, they might have got the wrong signal. But because people convert by themselves, it creates a healthy product market fit. If you can start with a true self-service motion, your product will be better. Are Sales Teams Too Lean?

Scale 169

Scale Sales Hiring Scaling Banking 169

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. And in this article he explains why, and proposes a different approach to thinking about the optimal CSM headcount to help you build a more effective customer success organization. Product marketers: move west.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Source: Amazon 15. Source: McKinsey 17. This is always wrong.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Sales Hacker

MAY 26, 2021

For any role within sales operations, you must be able to work with different teams and conflicting priorities from product, marketing, engineering and, of course, sales. Leadership skills and sales ops knowledge are important for this role. Help drive annual planning and modeling projects with a focus on revenue and headcount.

Scale 60

Scale Sales Hiring Sales Outsourced Development 60

SmartKarrot

AUGUST 25, 2022

Role: VP of Customer Success Location: Remote, United States Organization: Infogrid As a VP of Customer Success, you will ensure Infogrid’s customers achieve high rates of product adoption, realize significant value, thereby leading to high net dollar retention. Maintain a high level of customer satisfaction with the services.

Customer Success 19

Customer Success Sales Hiring Outsourced Development Headcount 19

Intercom, Inc.

JUNE 3, 2021

” I think the “Sure thing boss, give me more headcount” is obvious. It’s just ultimately our product or more of our product hits the market sooner, which means maybe we win more deals, we can charge more money, right? If it’s your new product line, what do we have to believe?

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

SaaStr

FEBRUARY 1, 2024

Initially, most companies start by focusing their marketing on where they have the most product market fit. At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition.

Scale 196

Scale Scaling Sales Hiring Marketing 196

Intercom, Inc.

OCTOBER 29, 2019

For example, our Product team could decide to build a data export API after learning our fastest growing segment exports their conversation data far more often than other segments ( you can already do this in Intercom ??). Informing our approach to the market. Assessing progress on our strategy. You’ll not be able to obtain such data.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies.

Underperforming Technical Team 249

Underperforming Technical Team Headcount Sales Hiring Scale 249

SaaStr

JUNE 10, 2020

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Second, product market fit. And really our approach to our customers and the market had to pivot immediately. Our workforce is remote. And so we built.

Travel 181

Travel Marketing Scale Outsourcing Services 181

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Despite the exponential growth they’ve gone through, Stripe have been refreshingly conservative about how quickly they grown the company from a headcount perspective. We just were never going to get that headcount.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Intercom, Inc.

APRIL 25, 2019

In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users. When I started, Pipedrive had a big growth plan as far as headcount, but they were a little bit looser on processes and cadences. Making sure culture scales as you grow.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

Intercom, Inc.

JULY 12, 2018

As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. The processes are probably new.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Technical Advisors 120

Point Nine Land

APRIL 21, 2021

Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? This is an exercise that should be done with input/feedback of the leadership team. Product Marketing. An organizational task. How do you put together this framework?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

Kellblog

AUGUST 20, 2023

So, when the schmumbleator TOTALs an additive measure, the value for the year will be the sum of the four quarters, whereas when it TOTALs a semi-additive measure, like headcount, the value will not be the sum of the four quarters, but instead the period value for the fourth quarter. this market continues to be a two-horse race”).

Marketing 86

Marketing VP of Engineering Headcount Government 86