Sales Hacker

MARCH 1, 2024

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. And in this article he explains why, and proposes a different approach to thinking about the optimal CSM headcount to help you build a more effective customer success organization. Your mom has an ROI.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Customer data.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

JUNE 3, 2021

” I think the “Sure thing boss, give me more headcount” is obvious. It’s just ultimately our product or more of our product hits the market sooner, which means maybe we win more deals, we can charge more money, right? If it’s your new product line, what do we have to believe?

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

SaaStr

JUNE 10, 2020

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Second, product market fit. And really our approach to our customers and the market had to pivot immediately. Our workforce is remote. And so we built.

Travel 175

Travel Marketing Scale Outsourcing Services 175

Intercom, Inc.

OCTOBER 29, 2019

For example, our Product team could decide to build a data export API after learning our fastest growing segment exports their conversation data far more often than other segments ( you can already do this in Intercom ??). Informing our approach to the market. Assessing progress on our strategy. You’ll not be able to obtain such data.

Business 184

Business B2C Scale Headcount 184

Kellblog

AUGUST 20, 2023

So, when the schmumbleator TOTALs an additive measure, the value for the year will be the sum of the four quarters, whereas when it TOTALs a semi-additive measure, like headcount, the value will not be the sum of the four quarters, but instead the period value for the fourth quarter. this market continues to be a two-horse race”).

Marketing 86

Marketing VP of Engineering Headcount Government 86