SaaStr

NOVEMBER 22, 2021

So if you are focused more on B2C and SMB, and you’re early in that product phase, truly leverage the focus groups and help them understand what you’re trying to accomplish and then listen, and take that input.

B2C 284

B2C Scale Consulting Software Review 284

SaaStr

SEPTEMBER 26, 2019

So mid-market, we’re about 40 to 50K ACV enterprise. So up to 100-150K and SMB, we’re at 2K. The next stage was we hired more junior people who would do the first call and work on SMB accounts and we would have the more senior work on mid-market and enterprise accounts. Gaetan Gachet : Depends on the segment.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStr

DECEMBER 3, 2019

It’s the same product that you use, whether you’re an SMB buyer or enterprise. Like what we do up market with our majors and enterprise teams is going to be very different than what do downmarket with our SMB. I found the best person I knew thinking about it pragmatically. And then someone to do webinars and demos.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132

Mucker Capital

APRIL 6, 2023

In my past life as a growth marketer, we did a lot of testing. That person usually sits in the product organization, but that person also needs to have a counterpart on the marketing team like the head of growth marketing, and on the sales team like the head of product-led sales or online sales or SMB sales.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JULY 29, 2022

There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are. You probably don’t even need product marketing until you’re at eight or 10 million. There are all these other types of marketing.

Scale 223

Scale Scaling Sales Hiring Enterprise 223

Neil Patel

SEPTEMBER 15, 2021

” Along with my co-hosts Vignesh Kumar, VP of Email Marketing at NP Accel (the SMB division of NP Digital), and Colin Cornwell, VP of Growth Marketing at NP Digital, we’ll break down how you can write better subject lines, create simple yet effective email workflows, and boost your conversion rates.

Strategy 131

Strategy Entrepreneurship SMB Growth Marketing 131

Intercom, Inc.

OCTOBER 29, 2019

Sales: Be able to route prospects to our self-service flow or the most appropriate team within Sales, e.g. startups, SMB, MME, based on well-defined customer segments. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184