User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Retention rate : shows how well your product keeps users over time.

Innovation 81

Innovation Payments Strategy Payment Solutions 81

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot customer review on G2. Userpilot tools for A/B testing.

Strategy 87

Strategy Marketing Scale Software Review 87

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. There aren’t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who’ve ran the course before us. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

User Pilot

MAY 30, 2023

And although this question fits as a UX survey , it can give you an overview of your product management performance. Based on collected feedback, you can evaluate how effective your app is at satisfying the user’s needs. Example of a product experience survey. Public roadmap survey example. PMF survey example.

Scale 72

Scale Market Research User Experience Benchmarks 72

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 87

Marketing Underperforming Technical Team Onboarding Metrics 87

ProfitWell

JUNE 12, 2019

Often times, when marketers think about growth, the first strategy to come to mind is finding ways to make the product better. The better the product, the more people who'll buy it, right? The truth is that to stimulate growth, marketers should instead focus on the experience customers have at every product touch point.

Pricing 47

Pricing Business Social Media User Experience 47

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

User Pilot

MAY 16, 2022

Best practices for driving users to the activation point. The activation point is commonly referred to as an ‘Aha moment’ But activation actually happens when the users experience the value of the product too. Let’s not forget an age-old growth marketing technique: word of mouth.

Onboarding 90

Onboarding Customer Success Scale Strategy 90

OpenView Labs

JANUARY 14, 2020

Any company – even those selling to large Enterprises or operating in niche vertical markets – can adopt PLG principles to improve user experiences and increase go-to-market efficiency. The Product Led Growth Playbook. Product Led Growth Market Map.

Scale 62

Scale Benchmarks User Experience B2B 62

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Tactics for driving growth. Dustin: Coming from a growth marketing background, how do you work with sales teams to drive growth? It’s the marketing and the brand.

Scale 151

Scale Scaling Technical Review Systems Review 151

User Pilot

SEPTEMBER 11, 2023

Conduct user persona surveys , host focus groups, and gather data through research to answer these questions. Your answer(s) will enable you to create a detailed user persona(s) of your target customer. Sample user persona for a product marketer. And lead them to a resource center for more information.

Scale 96

Scale Social Media Market Research Strategy 96

User Pilot

APRIL 19, 2024

Userpilot stands out by allowing businesses to create targeted in-app experiences that engage users directly where they are most active—within the app itself. This direct engagement method improves the quality of the feedback collected as it relates to specific features or user experiences.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JULY 13, 2022

It also offers analytical tools to track the performance of your features and run experiments to test the effectiveness of your onboarding. Interesting Articles: Product-led Onboarding: How to Turn New Users Into Lifelong Customers. SaaS Product Adoption: The Ultimate Guide. The Product Guy.

Technical Review 91

Technical Review Management Leadership Systems Review 91

Mucker Capital

APRIL 6, 2023

Should they focus on the setup, the onboarding flow, the free user experience? Should they focus on collaboration that promotes getting additional users on the platform? If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage.

Startup 52

Startup Scale CTO Hire Outsourced Development 52