Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. How he thinks about product-market fit. Doctor's orders: a subscription to prescription.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 91

Marketing Underperforming Technical Team Onboarding Metrics 91

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. In the marketing space, we know there’s nothing quite as rewarding (or effective) as a word-of-mouth referral. billion during its last public funding round.

Onboarding 65

Onboarding Scale Social Media B2C 65

Chart Mogul

FEBRUARY 26, 2018

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. But what drives this way of thinking, and should we really still be using email walls in SaaS marketing? marketing-funnel/). Most classical marketing funnels stop at the purchase.

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 81

B2B Marketing Sales Hiring Social Media 81

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Customer discovery interviews help marketers communicate with potential customers. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. He is the creative mind behind Box’s product and platform. He writes on technology, enterprise, marketing, collaboration, and work culture.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Customer discovery interviews help marketers communicate with potential customers. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SmartKarrot

JANUARY 12, 2022

Definition of product-led growth strategy. A product-led growth strategy can be defined as a tactic that emphasizes projecting product as the key driver of growth. The PLG go-to-market strategy focuses on acquiring, activating, and retaining customers through continuous product improvement.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 133

Growth Marketing Marketing Scale Payment Features 133

Intercom, Inc.

OCTOBER 29, 2019

For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Informing our approach to the market.

Business 184

Business B2C Scale Headcount 184

Chart Mogul

JANUARY 8, 2020

And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. On our journey to becoming one of the best lead generation tools to add your marketing stack, patience has been key. 5: Make sure you have a product worth selling.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Incredo

NOVEMBER 1, 2019

From sales & marketing alignment to SaaS salespeople compensation. SaaS sales & marketing alignment . Inbound sales methodology: What it is and how it works with inbound marketing. How marketing and sales synergy model works for SaaS companies. Here is a collection of 10 resources that will help you: .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JANUARY 8, 2020

And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. On our journey to becoming one of the best lead generation tools to add your marketing stack, patience has been key. 5: Make sure you have a product worth selling.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

JUNE 28, 2018

Casey Winters , former growth leader at Pinterest and GrubHub. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

Casey Winters , former growth leader at Pinterest and GrubHub. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126