SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 186

Scaling Marketing Management Branding 186

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

JULY 30, 2023

Build A Growth Team After You Have Product Market Fit The job of growth teams is to experiment and fail at least 70% of the time. The role of marketing teams is to succeed, ideally 100% of the time. So when do you hire a growth team at an early-stage startup? Do not skip the engineer,” Cabane impresses.

Scale 186

Scale Sales Hiring AI Banking 186

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

Marketing 106

Marketing Machine Learning Artificial Intelligence Scale 106

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. How do you think about hiring? Interested in attending?

VP of Engineering 178

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 178

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. But doesn’t it come with an increased need for coding or technical knowledge for marketers?

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 62

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 62

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 173

SMB Scale Startup Marketplace as a Service 173

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SaaStr

NOVEMBER 22, 2021

And finally, growth matters way more than margin. But actually, as it turns out, the markets don’t really value profit, they really care about growth. So early on, Notion was lucky enough to have someone truly magnificent called Camille Ricketts join and she was employee number one in marketing.

B2C 266

B2C Scale Consulting Software Review 266

FastSpring

MARCH 3, 2023

Your Developers Are Too Busy To Focus On Your Product If you find yourself in a situation where you’re spending a lot of in-house development resources to build and maintain your backend monetization setup with Stripe, this is an issue. This often happens when your setup requires complex integrations that are difficult to maintain.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. There aren’t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who’ve ran the course before us. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

SaaStr

NOVEMBER 16, 2022

Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. And I went through the math, I hired Loretta at 20K, I didn’t know much about marketing at the time. It Wasn’t a Week Too Early. But I hired at 20K MRR.

Sales Hiring 202

Sales Hiring VP of Engineering Payment Methods Scale 202

User Pilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them. PMF survey example.

Scale 96

Scale Market Research User Experience Benchmarks 96

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. That’s where product marketing is super important.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

OpenView Labs

NOVEMBER 23, 2021

.” You still have to define your value and convince users to use your product, which means you have to figure out how to stand out. . Product differentiation isn’t an easy endeavor for marketing teams. Especially when the SaaS market is increasingly crowded.

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

SaaStr

OCTOBER 30, 2021

I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. Stay Laser-Focused.

Scale 243

Scale Sales Hiring Sales SMB 243

User Pilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Scale 105

Scale Social Media Market Research Onboarding 105

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Not necessarily.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

User Pilot

MAY 16, 2022

User onboarding is the process of welcoming new customers to your product (and supporting them through the end-to-end journey to drive user success). Product-led growth is a strategy that emphasizes driving growth using the product itself , rather than through traditional sales and marketing techniques.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

OpenView Labs

DECEMBER 17, 2020

Ryan Dunagan, VP of Marketing at Spotio. Francesca Krihely, Senior Director, Growth Marketing at Snyk. Steffen Bilde, VP of Product Strategy at Dixa. Product led growth (PLG) is hard to build but creates a moat. Pranav Kashyap, Group Product Manager at Mixpanel. Lisa Campbell, CMO at Autodesk.

Leadership 57

Leadership Technology B2B Growth Marketing 57

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.

Payments 117

Payments Scale Scaling Revenue 117

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. What is Product Led Growth? What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Are you on the map?

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Casey Accidental

FEBRUARY 9, 2021

With Shaun Clowes (SVP Product at Mulesoft, Ex Metromile, Atlassian) and Adam Grenier (Ex Lambda School, Uber). In the Spring cohort there will be 10 total programs across Product, Growth, and Marketing all built and led by experienced executives. Product + Engineering Programs: Scaling Product Delivery.

Strategy 52

Strategy Scale Systems Review Technical Review 52

Casey Accidental

AUGUST 4, 2021

With Brian Balfour (CEO @ Reforge, Ex VP Growth @ HubSpot), Elena Verna (Growth Advisor to Miro, Netlify, MongoDB and Ex SVP at SurveyMonkey), Fareed Mosavat (GP at Reforge, Ex Slack, Instacart, Zynga), Ravi Mehta (Ex CPO at Tinder, Facebook, Tripadvisor). Product + Engineering Programs: Technical Strategy, Scaling Product Delivery.

Technical Review 52

Technical Review Scale Systems Review Retention 52

User Pilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Assess how your products/services are perceived in comparison to your competitors.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

User Pilot

JULY 13, 2022

The First Round Review delivers great articles on a variety of topics for startup founders, product managers, investors, and marketers. The First Round Review delivers great articles on a variety of topics for startup founders, product managers, investors, and marketers. The 21 best agile product management resources.

Technical Review 98

Technical Review Management Leadership Systems Review 98

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. Revenue marketing is just one example.

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Despite the rise of this buzzword, there is not much clarity regarding what Growth actually means and what this team should be responsible for.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Marketing Sales Hiring Social Media 97

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. It’s also made the brand appear loud and clear through extensive (and expensive) marketing and advertising: podcast appearances, social media, and subway station ads. It’s simple.

Onboarding 65

Onboarding Scale Social Media B2C 65