Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 91

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 91

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it.

Onboarding 65

Onboarding Scale Social Media B2C 65

Chart Mogul

FEBRUARY 26, 2018

Most classical marketing funnels stop at the purchase. Modern product marketing approaches extend to engage with users long after the purchase event, particularly in SaaS where the emphasis is on building long-term, valuable relationships for both the vendor and customer. There must be a better way to engage with our audience?

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Their main objective is to ensure sustainable business growth.

B2B 81

B2B Marketing Sales Hiring Social Media 81

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He talks about SaaS products, marketing, and sales. Ben Murray.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 91

Marketing Underperforming Technical Team Onboarding Metrics 91

SmartKarrot

JANUARY 12, 2022

Product-led businesses enable this by providing the customer with the “keys” to using the product and assisting them in achieving a meaningful result. Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 133

Growth Marketing Marketing Scale Payment Features 133

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. 4: Monitor user behavior metrics.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Intercom, Inc.

OCTOBER 29, 2019

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. 4: Monitor user behavior metrics.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

Incredo

NOVEMBER 1, 2019

As pricing for certain SaaS products increases, customers become less willing to spend their money without at least knowing that there are real live, actual trustworthy human beings behind the company’s website URL. Marketing: In this model, high-end marketing that facilitates brand awareness, education and trust-building is used.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster?

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

JUNE 28, 2018

The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. If everything you’re doing is about trying to expand that, you’ll be in good shape for driving long-term growth in the business. You can do paid referrals or paid ads.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. If everything you’re doing is about trying to expand that, you’ll be in good shape for driving long-term growth in the business. You can do paid referrals or paid ads.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126