User Pilot
MAY 24, 2021
Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.
SaaStr
AUGUST 27, 2024
The key learnings here are: Performance Max has gotten really good. Google has been working on its machine learning, and it’s working. It could be schools, co-marketing with integrated products, licensing or credential organizations, etc. Set your brand up as an exclusive so you’re not bidding on your own brand terms.
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Unbounce
SEPTEMBER 15, 2020
But—while there will always be a time and place for A/B testing— there’s also now an easier and faster way for marketers to optimize. Smart Traffic is a new Unbounce tool that uses the power of AI and machine learning to get you more conversions. But AI is all around us and it’s already changing the way we do marketing.
Sales Hacker
AUGUST 1, 2022
Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hey Will, Machine learning (ML) creation can be an overwhelming adventure. Join Kristina Finseth (Sr. Talk With Me… Not At Me.
Buffer Resources
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.
Intercom, Inc.
NOVEMBER 27, 2019
And then how can we run machine learning and AI and all kinds of predictions on top of this to understand who we should be talking to?”. So this becomes a collection of data sources to understand different things about software companies. Who do they sell to? Is it a free trial? Is it sales-assisted? What tools are they using?
Intercom, Inc.
OCTOBER 31, 2019
Anybody who’s familiar with machine learning and artificial intelligence will tell you that there hasn’t actually been a dramatic increase or improvement in the quality of the algorithms over the last 20 years.
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