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Should founders care about startup branding?

Chart Mogul

Examples of intentional branding: Buffer A post went viral recently , showing how Buffer proactively canceled inactive paid subscriptions. This wasn’t a growth hack or a flashy PR stunt. ClickUp ClickUp’s quirky, fast-paced videos reflect their high-energy, innovative personality. It was a deliberate choice.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The exciting part of my job now is kind of the constant innovation around this space and then seeing all these kinds of customers and partners building these exciting solutions. So there’s a couple of different components and each of those fields I mentioned are exploding with breakthroughs and innovations, all by themselves.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

During that period of time he was working with Sean Ellis, who’s a close colleague of mine and coined the term “growth hacking.” We would spend time together and talk about a lot of these interesting challenges. You can do paid referrals or paid ads. You can figure out different kinds of incentives.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey. Mårten Mickos.

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5 Powerful SaaS Growth Tips to Help You Scale Your Business

Incredo

This situation makes you to take better care of your growth strategy and always look for SaaS growth hacks that actually work. t innovative – ?n?th?r SaaS companies fighting f?r ur share in the m?rk?t. ght product, success in the S??S nt relies on d?f?n?ng ur development ?tr?t?g? marketing m?t?r??l? support this j?urn??

Scale 131
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Proven SaaS Customer Success Best Practices to Increase Lifetime Value

Totango

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. It requires you to use SaaS customer success best practices centered around mutual growth, a deep understanding of customer behavior, and constant monitoring of your customer’s journey.

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Innovative. Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. At least 1 year experience in growth hacking tactics. Sylvia’s Favorites.