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Episode 38: A Backwards “Forward” Strategy

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

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Apr 08 – Customer Success Jobs

SmartKarrot

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Location: North Hobart, Tasmania, Australia (Hybrid).

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team. No one likes it.

SMB 185
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A Million Dollar marketing strategy for tobacco companies

The Marketing & Growth Hacking Publication

The tobacco company was able to cheat the system with smarter and well-planned marketing strategy. However, it didn’t run for long as UK government realized what they were doing and put an end to their campaigns. And again, it was a successful campaign.

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

User Pilot

Here are the best funnel-tracking tools to explore: Userpilot is a product growth platform that gives you granular insights into your funnels with heatmaps, custom events, product usage tracking, and more. Google Analytics 4 is great for tracking marketing campaigns. HubSpot pricing plans. Mixpanel pricing plans.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Your Marketing, Sales, or Research teams can likely shed light on your buyer personas. Channel and sales motion: The manner in which you market and sell to companies often differs by vertical and may reveal different underlying needs.

Business 184
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Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

With ‘ API-led connectivity ’, MuleSoft aims at unleashing the true potential of AI in data governance. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it. In 2016, Wix transformed the website design landscape by introducing a design AI service called Wix ADI.

AI 8