The 6 Secrets to Building a PLG Business with Notion Capital Partner Itxaso Del Palacio (Video)
SaaStr
SEPTEMBER 5, 2022
Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Going from sales-led to PLG is doable, but it is not easy. Secret #2: Pricing.
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