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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

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What I Learned Selling My Company for $130M with Harry Glaser of Periscope Data and ModelBit

SaaStr

Most often, you get a call from a function called corporate development. It’s not a bad relationship to have, but understand that they’re deal executors, not deal creators. Or, maybe they missed a couple of quarters in a row, and stock prices are threatened, so they make a move. Who does the acquiring? It’s a tough place to be.

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10 Business Tips for Shopify App Developers

Baremetrics

Unfortunately, things only get more difficult when it comes to running the whole business as a Shopify app developer. This article will cover 10 business tips for improving your Shopify app’s development, marketing, and sales. 10 business tips for Shopify app developers 1. Use data to test pricing 5. Table of Contents.

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them. In other words, the partners balance out each other’s strengths and weaknesses. After all, why make someone forcibly talk through budget and pricing if they clam up whenever the topic surfaces?

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User Needs Analysis Example to Help You Identify Customer Needs

User Pilot

Have you been struggling to engage users and keep them coming back to your product? Also, it helps you make data-driven product development decisions instead of relying on guesswork. Common types of customer needs include functionality, price, usability , performance, and support. Book a demo now to get started.

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5 Tips To Closing More Bigger Deals

SaaStr

If you already have a few bigger deals under your belt, but most are smaller … a few higher-level suggestions: Hire a Very Good VP of Sales that has sold at your “high end” price point. The best way to make pos-initial sale land-and-expand happen organically is engaged, happy customers. But engaged, happy customers. This works.

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