SaaStr

JANUARY 12, 2022

And you lose renewals when you didn’t engage enough of the stakeholders. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.

CTO Hire 267

CTO Hire Sales Hiring New CTO CTO 267

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $196,172/yr.

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 144

New CTO Sales Hiring B2C CTO Hire 144

Casey Accidental

FEBRUARY 8, 2022

Over the past four years, I’ve worked closely with the Reforge team to create three of the 16 programs it currently offers including: Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Retention & Engagement.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Sales Hacker

NOVEMBER 16, 2023

Examples: CTO, COO, CFO. Incorporate these insights into enablement materal for the sales team, use it right away to realign deals in flight, and build playbooks that help your team engage these key personas at every step of the buying journey. Executive Approver: For big-ticket items, you’ll need a thumbs-up from someone at the top.

Part-Time VPE 88

Part-Time VPE Technical Review Forecasting Software Review 88

Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? Is sending and receiving mails a new shiny technology?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Sales Hacker

FEBRUARY 17, 2021

Your CTO probably does not need to be on the first Demo, but instead that could be an opportune time to loop in a Manager or director. After all, a CTO can’t handhold the entire deal cycle, but they can jump in and provide clarity and an expert voice at critical points. Business case development and IT/tech strategy.

Underperforming Technical Team 121

Underperforming Technical Team CTO Hire CTO Coach Technical Review 121

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 161

Scale Enterprise Scaling Sales Hiring 161

Neil Patel

AUGUST 23, 2021

Why You Should Follow Jay: Jay made our Instagram accounts to follow list for incredible podcasts featuring notable figures discussing digital marketing strategies their companies have utilized, as well as daily industry takeaways. Follow him for everything from Canva updates to Instagram Reel strategies. Lilach Bullock. Ann Handley.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

Neil Patel

JULY 7, 2021

Is it something we just have to continually improve and build on as new opportunities roll out? As new options roll out, keeping customer experiences seamless and continuous across all digital platforms grows is highly important. How is it different from WEM, or web engagement management? Digital Experience Platform Resources.

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

Frontegg

FEBRUARY 1, 2023

We have shortlisted the top full-stack developer events you should consider attending to learn about the latest trends, engage with influencers, and improve your networking. LeadDev New York March 14-15, New York Tickets: Basic LeadDev Pass – $1499 LeadDev is almost here.

VP of Engineering 59

VP of Engineering Development Cybersecurity New CTO 59

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 132

B2B B2C Scale New CTO 132

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. With Off the Ledger, we are creating a valuable resource that both engages and informs our community. ”.

Marketing 98

Marketing Social Media SaaS New CTO 98

Sales Hacker

MAY 5, 2021

Pricing and packaging strategies. Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job.

Scale 100

Scale Technical Cofounder Technical Advisors Sales Hiring 100

Frontegg

NOVEMBER 4, 2021

Getting in touch and engaging with these influencers can significantly boost your PLG efforts. Despite being extremely busy, Ramli is always open to new ideas and collaboration offers. #5 Keitan also privately helps SaaS companies enter hypergrowth with PLG strategies. Let’s begin. 5 – Keiran Flanagan.

Social Media 52

Social Media CTO Coach Technical Review New CTO 52

SaaSHolic

MAY 5, 2023

Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement. The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Chart Mogul

MARCH 5, 2019

By divvying-up your audience and applying a personalized marketing strategy to each segment, each audience will then have its own funnel, unique messaging and unique incentives to purchase. “Segmentation gets people to make decisions” Travis Logan, CTO & Co-Founder, Justuno. right in your welcome pop-up?

Merchant Services 73

Merchant Services Scale New CTO CTO 73

OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Defining Growth .

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 211

Part-Time VPE Technical Cofounder CTO Hire New CTO 211

SaaStr

MARCH 20, 2019

Jeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Just to name a few.

Underperforming Technical Team 119

Underperforming Technical Team Development Software New CTO 119

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

OPEXEngine

FEBRUARY 13, 2020

Underlying all the functional processes are myriad systems supporting and handing off each business activity to the next step, from quote to cash, from customer interview to product development to customer engagement analytics in the product. Chief Product Officer. Integrated Management Supports Value Creation by Reducing Bottlenecks.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Unbounce

JUNE 24, 2020

I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. AI and machine learning are enabling PPC analysts to spend less time manually crunching data and more time on strategy development. Yosem Reichert-Sweet, CTO, Unbounce. Definitely not.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. For Slack, that was clearly the engineering and dev communities, who love new tools.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

MARCH 1, 2019

While most of us assume M&A happens late stage, Teddie gives a list of reasons why you should use M&A in your growth strategy. I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor.

Outsourcing Services 106

Outsourcing Services Sales Hiring CTO Hire Technical Review 106

SaaStr

DECEMBER 3, 2020

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. And so, they actually reached out to the Facebook folks, asking for salespeople they enjoyed engaging with, and I was on that list. How should the success of marketing be measured?

Scale 169

Scale Sales Hiring Sales Recruiting Sales 169

Sales Hacker

OCTOBER 13, 2020

All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money. Second sponsor Outreach , the number one sales engagement platform. I spend probably three to four hours a day, personally recruiting users and engaging with users.

Marketplace as a Service 96

Marketplace as a Service CTO Hire Sales Recruiting Scale 96

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Bonus: A lesson in Social media worthy of a Most Engaged Company on Social Media prize. The best part?

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Watch Cyrus’ full talk, SEO Success: The One Engagement Metric to Rule Them All. Speechless.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Sales Hacker

NOVEMBER 22, 2017

Yes, quotas seem cruel and your pricing strategy doesn’t make sense. With the new year just around the corner, it is high time to re-examine the many excuses sales professionals make (and what to do instead). Consider other approaches such as social selling to find new prospects and grow your pipeline. Our Marketing Team Sucks.

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Underperforming Technical Team Sales CTO Coach New CTO 87

Unbounce

MAY 19, 2020

If your product offers an immediate solution to the challenges of the new normal, you may also want to place that message front and center on your website. Your goals may be the same (conversions), but sometimes shifting your strategy from seeking direct sales to building leads will feel more appropriate. Use engaging, human imagery.

New CTO 145

New CTO Branding CTO Social Media 145

OPEXEngine

NOVEMBER 11, 2020

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. Drive new levers of growth. Through this work, it can drive new revenue opportunities. Strategically allocate CS resources.

Startup 91

Startup Scale Systems Review Technical Review 91

ProfitWell

DECEMBER 6, 2019

It’s the first survey of its kind and the PMA is hoping that with this level of detail in tow, product marketers worldwide will be able to put strategies in place to focus on their personal bottom line, as well as their business’. Here are a few teasers. Because we know digital marketing cannot be ignored. Weekend Wisdom.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

NOVEMBER 13, 2020

I guess, if my strategy was to show up and to try and lead an $80 million round and write a $50 million check to do that, and you’re like, “Wait a second, 275 divided by five people, your piece of that’s probably 55. ” So, depends on the strategy. I don’t know if they should think anything of it.

Sales Recruiting 164

Sales Recruiting Development Team Review Technical Review Sales Hiring 164

SaaStr

JANUARY 17, 2020

* How does Yousuf advise CIOs to approach pricing strategy when pitching CIOs? What can they do to enforce a sense of urgency when signing new clients? And second, just last week he started an incredibly exciting new opportunity with his new company. What must startups remember about how CIOs think about price?

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CTO Hire compliance Scale Startup 132