Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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Enhancing Outbound Sales Strategies with Document Management Tools

Predictable Revenue

In the highly competitive landscape of B2B sales, efficiency is often the key differentiator between high-performing teams and those that struggle to meet their quotas. The post Enhancing Outbound Sales Strategies with Document Management Tools appeared first on Predictable Revenue.

Strategy 130
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9 Customer Analytics Use Cases For SaaS

User Pilot

Looking for customer analytics use cases that can significantly improve your SaaS? You’re at the right place. This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance. Key metrics you should be measuring.

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Trending Sources

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How to Ensure a Successful User Onboarding Implementation With Chameleon

Inturact

When embarking on the journey of implementing a user onboarding process with Chameleon, it's natural to aim for not just effectiveness but excellence.

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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Billion in tracked revenue. So they do have interesting data. Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. 70% of Mobile Subscription Apps Now Offer Free Trials, At Least in Part.

Mobile 258
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

Sparktoro

In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible for 50% of all traffic referrals? 75%? Is social media sending half what search does? A quarter? Less? Are the major platforms sending less traffic overall than they did a year ago?

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Card Machines: 6 Ways to Save Money on Payment Processing Equipment

Stax

Owning a business can take quite the investment. Then when you layer in the need for payment processing, the complexity of managing your finances escalates significantly. This is especially true when solution providers charge hidden fees , outrageous markups, and endless hours of confused Google searches. Not to mention, some credit card machines can be shockingly expensive.

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Great Marketing Machines Are Like Costco

Kellblog

I had a lightbulb moment in the car yesterday listening to the Revenue Vitals podcast. It wasn’t a flash of insight so much as a flash of synthesis. I’ve been driving a lot lately, so I also had time to listen to the amazing Acquired podcast, specifically the three-hour episode on Costco. In fact, since I was driving down from Oregon and I loved the material, I listened to it twice.

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10 Ideas for Your Instagram as a B2B Company

Buffer Resources

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Ins

B2B 105
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Why Databases Won't Charge for Storage in the Future

Tom Tunguz

The database is being unbundled. Historically, a database like Snowflake sold both data storage & a query engine (& the computing power to execute the query). That’s step 1 above. But, customers are pushing for a deeper separation of compute & storage. The recent Snowflake earnings call highlighted the trend. Larger customers prefer open formats for interoperability (step 2 & 3).

AI 266
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? One simple thought: earn it. First, plan to increase pricing in general once a year, each year for new customers. But earn it. And generally for new customers, not existing customers. How much? Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is.

Pricing 256
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Clouded Judgement 3.15.24

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q4 ‘23 Earnings Summary Preview We’re almost through Q4 ‘23 earnings season with just a few stragglers left to report (Braze, nCino, Sprinklr). I’ll put together my standard deeper dive quarterly review, but wanted to share some high level summary charts today.

Cloud 161
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.

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From Broad Market to Focused Success with Kristie Jones

Predictable Revenue

Collin dives into the journey from founder-led sales to establishing the first sales team with Kristie Jones from Sales Acceleration Group. The post From Broad Market to Focused Success with Kristie Jones appeared first on Predictable Revenue.

Marketing 130
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Yes, Everyone Has To be 2x as Efficient As They Used to Be. It’s Just Math.

SaaStr

How The World Works: 2020: Grow Like Crazy, Burn Doesn't Matter 2024: Grow Almost as Fast, But Be Wildly Efficient e.g., [link] Now at $800,000,000 in ARR, growing 35% pic.twitter.com/7EvYbQRjH6 — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) February 23, 2024 I know a lot of folks in tech are still frustrated in 2024 — and feel they’re being asked to do more with less.

SMB 243
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Tom Tunguz - Untitled Article

Tom Tunguz

Tomasz Tunguz : A data-driven blog focused on the most important questions for startups & venture capital.

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How do merchants feel about their vertical software and Embedded Payments?

Payrix

No matter your industry, keeping up with the latest technology and payments trends is essential for any software company looking to stay competitive and keep their customers satisfied. But with so much innovation and movement happening, it can be difficult to know where to focus resources and more importantly, if these trends actually matter to your merchants.

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Where Web Users Spend Time vs. Where Traffic Referrals Originate

Sparktoro

“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Dear SaaStr: How Do You Take Care of Yourself As a Founder?

SaaStr

Dear SaaStr: How Do You Take Care of Yourself As a Founder? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. — that doesn’t really work for a founder. It may feel good in the short term, but it doesn’t work. It doesn’t get you to success. But you do need to take care of yourself, at least as much as possible. What works: Go hire one great VP.

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What is B2B Payments Processing and How Do You Implement It?

Stax

During the 2020s, almost all businesses will have been looking at b2b payments processing solutions to meet changing consumer needs. Online and contactless adoption multiplied, and digital payments rose. Between 2019 and 2020, the number of U.S. consumers using two or more types of digital payment methods increased by 8%. Consumers are increasingly gravitating towards quick and convenient payment methods such as contactless payments and mobile wallets when transacting with businesses.

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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

Are you wondering what the GA4 path exploration report is? If so, you’re in the right place, as this is the main question we explore in the article! To be more specific, we: Cover its most common use cases. Show how to create the report. Explain its different settings. Compare it to Userpilot Paths. Let’s dive in, shall we? TL;DR The GA4 path exploration report provides a visualization of successive or previous actions that users take at a particular stage of the user journey.

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BlueSnap’s Ultimate List of Digital Payment Methods for Global Businesses

BlueSnap

Does your eCommerce business have enough payment methods to satisfy everyone? Check your offerings against this complete list. The post BlueSnap’s Ultimate List of Digital Payment Methods for Global Businesses appeared first on BlueSnap.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Only 23% of You Would Pick The Same VCs Again

SaaStr

So we recently did a SaaStr survey on if folks would pick the same VCs if they have to do it all over again. The learnings aren’t surprising, but they are interesting: only 23% would pick the same VCs for sure. Now there is a lot of nuance beyond this poll. The relationship between investor and founders should be supportive. Interests truly are aligned, at least 90% of the time.

Sales 232
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Everything You Need to Know About Secure Payment Processing Systems

Stax

Data protection and security are crucial not just for safeguarding customer information, but for protecting business owners as well. Having and maintaining secure payment systems is integral for protecting yourself and your customers. Because more credit card-oriented purchases take place online, security and fraud protection are top priorities. Making sure there are secure payment technology policies and procedures within your company will guarantee the integrity of present and future transacti

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Amplitude Pathfinder: How Does It Work? [+ Better Alternative]

User Pilot

If you’re getting started with product analytics and want to better understand your users and how they reach conversion, then Amplitude Pathfinder is one of the most commonly recommended tools. Using a legacy pathfinder like this one can do wonders for your SaaS business: Tracking the steps users take to complete a specific event means you can study whether users take a less-than-optimal route or if they run into any friction.

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Episode 14: Pipe | The Past, Present, and Future of ISVs in Embedded Finance

Infinicept

Our guest today is Luke Voiles. Luke is the CEO of Pipe, leading the charge on embedded finance with their super interesting and appealing product. We discuss the role of vertical software in the embedded payments and finance ecosystem doing a deep dive into past, present, and future in the space. Read the full transcript below.

Payments 105
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Dear SaaStr: How Can You Land Big Customers If You’re a New Startup No One Has Heard Of?

SaaStr

Dear SaaStr: How Can You Land Big Customers If You’re a New Startup No One Has Heard Of? Solve one of their top pain points, for real — that no other vendor is solving. If you haven’t sold to the F500 / Global 2000 before, you’ll be somewhat surprised to learn that between the CIO’s office and functional heads, at most huge companies, there is a clear goal to bring in a handful of new “innovative vendors” into the company each year.

Startup 227
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EMV Chip Cards: What You Need to Know About PIN or Signature Cards and How They Work

Stax

EMV (Europay, Mastercard, and Visa) chip card use has continued to expand in use since its tumultuous rollout in 2015. The EMV standard has now become a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions. Yet, while time has provided customers and businesses with more education on the security benefits of EMV card chips, many businesses and consumers are still confused about key components.

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How to Use Userpilot Paths to Understand User Behavior? A Guide

User Pilot

Userpilot has been improving its analytics capabilities consistently to enable product teams to make data-driven decisions. Following Retention, Funnels, Trends, and Flow analytics, we’ve just launched Userpilot Paths. In this article, we explain what Paths is, how to create the report, its use cases, and compare it to similar features in other tools.