ProfitWell

JANUARY 10, 2020

It’s hard enough to come up with an idea for selling a product when it’s something that everyone likes—how long do you think Nike spent coming up with “Just do it”? For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. You’re working in a field where the presence of new companies is constantly expanding.

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Marketing Strategy SaaS B2C 94

BetterCloud

JANUARY 10, 2020

This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy, click here. Your users have hundreds, if not thousands, of interactions on any given day to get work done. In aggregate, your company likely has tens of millions of interactions.

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compliance Data Engineering Pricing 52

SaaStr

JANUARY 10, 2020

By Matthew Klassen, Gainsight Head of Creative. In his excellent article, The Manufacturer’s Dilemma , the author Geoffrey Moore gives perhaps the most succinct economic premise of the shift to the SaaS model: “The ultimate consequence of all this is as simple as it is devastating: product is no longer king. Supply is not the scarce ingredient in the economic equation any longer.

Sales Hiring 132

Sales Hiring Scale Underperforming Technical Team Onboarding 132

Predictable Revenue

JANUARY 10, 2020

Building an unstoppable outbound sales machine requires skills in numerous areas – list building, meetings, well-timed follow ups, the list goes on and on. And crafting compelling messaging that illustrates that your product or service is what your customers actually want will set you apart. The post Write more relevant messaging with the Chain of Relevance appeared first on Predictable Revenue.

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Revenue Sales 179

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Payments

SaaStr

JANUARY 10, 2020

Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.

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Startup Investment Metrics Revenue 280

SaaStr

JANUARY 10, 2020

Q: What is your advice for startup CEOs? For first-time CEOs, here’s my top list: Budget 24 months to get to initial traction. It always takes longer than you’d ever think, especially in B2B / SaaS. Somehow, you have to find a way to fund it, hack it, do whatever it takes to budget at least 24 months to build a real business. Maybe don’t do it if you can’t commit for 10 years.

Startup 240

Startup Market Research Interviewing B2B 240

Outseta

JANUARY 10, 2020

By Geoff Roberts 5 min read As of this month, we’ve now been working on Outseta for 3 years. While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

SaaStr

JANUARY 10, 2020

Ep. 297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. To date Bob has raised over $15m with Crossbeam from friends of the show including Andy @ Uncork, Matt @ Firstmark, Bill @ First Round and Matt @ Salesforce Ventures, to name a few.

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

ChurnZero

JANUARY 10, 2020

As SaaS gets more serious about Customer Success, their representation on the executive and C-suite level will follow (as envisioned in our 2020 Customer Success predictions ; see #2). Based on LinkedIn research, Customer Success r oles saw 34% annual growth —qualifying them as one of the top emerging jobs in 2020. For Customer Success teams to continue to expand, it’s crucial they have dedicated leadership to rally internal support and fortify their position within the broader organizatio

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VP of Engineering Customer Success Scale Cybersecurity 52

Speaker: Timothy Chan, PhD., Head of Data Science

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Innovation

Zuora

JANUARY 10, 2020

Happy New Year! Are you still digging your way out of a pile of cardboard boxes? It’s not just you […]. The post Amazon, FedEx & the Customer-Focused Company appeared first on Zuora.

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Sales Hacker

JANUARY 10, 2020

Sales Around the World is a series that explores the dynamics of selling in different markets and different countries. Today, we’ve asked Eduardo Baez , a Business Development Consultant for a global company based in New York, to share his thoughts on how sales differs from one country to another. A bout Eduardo Baez. Company Name: IBISWorld Industry Research.

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Development Business Sales Social Media 53

ProfitWell

JANUARY 10, 2020

Today, more 2020 tools and trends. This time, for online and digital marketing. Plus, a Litmus webinar for the new email decade. Your top subscription news. Master your market(ing). We’re still in that new decade mindset, on the lookout for what to try in 2020. And we found a piece on Online Marketing Tools to Try This Year by Paper.li , and we’re sharing those we know and love.

AI Search 40

AI Search Content Marketing Subscription Payment Features 40