Growing your SAM: Making the Leap from Small to Midsize-Business Customers
SaaStr
MARCH 19, 2021
When we started TaxJar, we did it with small business customers in mind. We created a product that was simple to use for entrepreneurs who were juggling a thousand different priorities and didn’t have (and didn’t want) an expertise in regulation, compliance or sales tax. As we matured as a company, though, so did our product — and that caught the eye of larger customers. .
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