Wed.Jul 13, 2022

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Dear SaaStr: What Were The First Five Hires You Made After Product-Market Fit?

SaaStr

Q: Dear SaaStr: What Were The First Five Hires You Made After Product-Market Fit? My first 5 hires at Adobe Sign / EchoSign, beyond the core founding+ team, once we had paying customers and first, if early, product-marketing fit: #1: Full-time sales rep at $8k-ish MRR. I Should have hired two. Should have hired him even early. Hired once we were closing > 1 new, non self-service customer a week. #2.

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A Masterclass in Sales Development from Lars Nilsson at Snowflake

Tom Tunguz

Yesterday, Office Hours welcomed Lars Nilsson, VP Sales Development from Snowflake to talk about his learnings across 5 companies he helped take public. Throughout the hour, Lars provided insightful perspectives on how to build sales organizations. These the five most memorable takeaways for me. In early-stage companies, founders sell for the first three to four quarters.

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5 Interesting Learnings from Model N at $200,000,000 in ARR

SaaStr

So more of our 5 Interesting Learnings series has been on the iconic SaaS companies we all know. From how Asana got to its first $250m in ARR , to how Slack got to $1B ARR , to how Zoom got to $3.5B ARR , and more. But there are a bunch of quieter SaaS and B2B public companies under the radar. Some are under the radar because they are niche. Others are under the radar because they are just slower growing and smaller.

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Why SDRs Should Be Part of Your Marketing Team Instead of Your Sales Team

Predictable Revenue

Marc Gassó joins the Predictable Revenue podcast to discuss why SDRs should be part of your marketing team instead of outbound sales. The post Why SDRs Should Be Part of Your Marketing Team Instead of Your Sales Team appeared first on Predictable Revenue.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Ideally, every company’s growth story would follow a formula. First, you hire your sales team. Next, you enable them to sell your product. Finally, growth occurs when sales, product, and marketing can come together. In reality, avoidable mistakes stop companies from achieving their true growth potential. . Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story.

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More Trending

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20 Product Manager Blogs Worth Following in 2022

User Pilot

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? If yes, you are in the right place! In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. TL;DR. Product manager blogs offer practical advice and help you expand your product management knowledge.

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Miro integrates with Google Meet to boost hybrid collaboration

IT World

Visual collaboration tool Miro is further integrating with the Google Meet videoconferencing platform, allowing users to access and share new and existing Miro boards during meetings. The announcement, which was first teased back in May, further builds on the existing partnership between Google Workspace and Miro, which already enables users to collaborate using Google Docs, Sheets, and Slides directly within a Miro board.

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How To Create An eCommerce Privacy Policy, And Why You Should Do So Now

Agile Payments

How To Create An eCommerce Privacy Policy, And Why You Should Do So Now.

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The future of work is a tech (and management) challenge

IT World

Even Apple must surely now see that the future of work is a technology challenge. Solving that challenge will demand new generations of office equipment designed to support much deeper experiences of remote and hybrid collaboration , and solutions must reflect the needs of employees. Searching for a collaboration superstar. Corel offers up fresh insights from its Collaboration Survey , which polled 2,027 office workers in the US, UK, Germany, the Netherlands, Italy, and Australia.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Infinicept Welcomes Authvia to Its Partner Network, Enabling Integrated Conversational Commerce

Infinicept

DENVER—July 13, 2022— Infinicept, a leading provider of embedded payments, today announced that Authvia, the maker of conversational commerce solutions that enable instant payment acceptance on contactless channels such as text, social media, chat, email, and messenger, has joined the Infinicept Partner Network, a curated community of solution providers that helps software and fintech companies.

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Q&A: Schneider Electric's North American CIO on how her company attracts, retains talent

IT World

With unemployment in the tech industry hovering around 2% and the Great Resignation seeing employees quitting in record numbers, organizations need to proactively work to attract young talent and retain those employees for greater lengths of time. Companies should shoot for at least seven-year retention periods, according to a recent study by PricewaterhouseCoopers (PwC).

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6 B2B Marketing Trends That You Should Watch Out For In 2023

CloseSaaS

Align your strategy with emerging B2B marketing trends with these six tips.

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Sell Insurance from your Home and Handle Objections using Proof

Upscope

Selling insurance from your own home without physically sitting next a client has advantages of comfort but disadvantages of clients not being able to see anything. Even when a prospective client is pre-qualified you might still need to handle issues of trust and objections like "I need to think about it"  You can try any number of sales scripts over the phone but nothing beats SHOWING the client proof to keep them listening.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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The Ins and Outs of Invoice Finance for New Businesses

SaaS Metrics

Invoice finance can be a great way for new businesses to get the cash they need to grow. This type of financing allows businesses to borrow money against their outstanding invoices. In this blog post, we will discuss the ins and outs of invoice finance, including how it works and the benefits. Read more. The post The Ins and Outs of Invoice Finance for New Businesses first appeared on SaaS Metrics.

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Boost Your Revenue Engine With The Power of CS Operations: An Interview With Mary-Beth Donovan

Valuize Consulting

The Science & Art Of Customer Success Operations. Continuous changes in technology stacks, market dynamics, pricing models, and economics are constantly threatening your ability to deliver consistent and optimal customer value. In the face of these unceasing challenges, how can you equip your organization to achieve maximum customer value realization?

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Sell Insurance from your Home and Handle Objections like you would when Face to Face.

Upscope

Selling insurance from your own home without physically sitting next a client has advantages of comfort but disadvantages of clients not being able to see anything. Even when a prospective client is pre-qualified you might still need to handle issues of trust and objections like "I need to think about it"  You can try any number of sales scripts over the phone but have you tried SHOWING the client proof to keep the conversation going?

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What are the Advantages of Hiring a CPA?

SaaS Metrics

There are many advantages to hiring a CPA, regardless of your income or financial situation. CPA company provides various financial services, from tax preparation and planning to investment advice and auditing. With that knowledge and expertise, a CPA company can offer you many advantages you may not have thought of before. Here. Read more. The post What are the Advantages of Hiring a CPA?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Jul 13 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: Remote, San Francisco, CA, US Organization: FOSSA As a VP of Customer Success, you will lead a technical enterprise success function as a member of our leadership team — including account management, renewals, post-sale implementation, services and support, and owning our critical metrics (time to value, customer health, retention, gross and net dollar retention).

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How to Use Behavioral Science to Design the Perfect Customer Experience?

SmartKarrot

Most businesses focus on a transactional customer experience — what happens at the moment of purchase. In reality, before and after events of the transaction have an equal impact on your customer satisfaction and loyalty. In this digital age, customers are spoilt with choices. As a result, it is more important than ever to delight them and keep them returning for more.

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