Dear SaaStr: What Do You Do With Churned Customers?
SaaStr
JANUARY 4, 2023
Dear SaaStr: What Do You Do With Churned Customers? You put them into a Get Them Back bucket and re-market to them with a dedicated program. And you have sales especially follow-up twice. Once in about 90 days, to see if they might want to come back — importantly. at no cost to them. And then again in about 8-9 months. A good time to steal before a renewal!
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