Thu.Sep 08, 2022

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7 Steps to Maximize Your Renewal Success Rate

Sales Hacker

One of the oldest truisms in sales is that recruiting new clients costs more than retaining them ( five to 25 times more costly, depending on the industry). The recent news about inflation has all companies rightfully worried about their short-term financial prospects. Companies targeting B2B buyers must work twice as hard to retain clients who may be looking to cut costs.

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How To Repair Your Online Reputation

The Daily Egg

In the online world, what your customers see is how they will perceive your brand. Case in point—3 out of 4 consumers. The post How To Repair Your Online Reputation appeared first on The Daily Egg.

Branding 316
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Systematizing Go-To-Market Hiring

Tom Tunguz

This chart holds the secret to successful hiring of go-to-market teams. What is it? A stack rank of attributes within HubSpot account executive candidates that correlate to quota attainment. Preparation, adaptability, domain experience, & intelligence topped the list. Closing ability correlated negatively. The pushier the account executive, the worse the result.

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ConvertKit vs. Mailchimp

The Daily Egg

Growing your business depends in part on successful email marketing. ConvertKit and Mailchimp are two of the top contenders for the best. The post ConvertKit vs. Mailchimp appeared first on The Daily Egg.

Marketing 277
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Dear SaaStr: What’s the #1 Thing That Sets Great VPs Apart From the Rest?

SaaStr

Dear SaaStr: What’s the #1 Thing That Sets Great VPs Apart From the Rest? The truly great VPs, They have a stream of great candidates coming through the door (or the Zoom). Honestly have no idea how they do it. But the great ones do. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) September 5, 2022. The biggest, simplest lesson I’ve learned: Truly Great VPs make recruiting, scaling and hiring 100x easier.

Scaling 264

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Firing the Whole Revenue Team Doesn’t Usually Work

SaaStr

So I remember the first time I saw a CEO fire their entire revenue team. I’d invested in a PLG-first company that was transitioning at millions in revenue to being more sales-led. And the VP of Sales and Marketing were … well … pretty good. But not great. What do I mean? Well, the VP of Sales struggled a bit at their ACV, it wasn’t his strength.

Revenue 264
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8 Help Center Examples To Inspire You To Create One

User Pilot

What are some help center examples that can inspire you to create yours? Designing help centers can be a tricky task. What elements should you include? How much information is enough? Where do you even begin with the self-service support model? In this article, we’ll be talking about the importance of help centers. You will also know how different it is from a knowledge base, as well as some of the best examples that can help you create one.

Churn 98
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Ouch! Inflation Hits SaaStr. (But Sponsors Can Lock in Current Pricing Until Halloween)

SaaStr

Just a small note, but it’s interesting how inflation has hit SaaStr events this year: Booth costs are up 26% (!) from 2020 , on top of another 10% or so costs in building them outdoors. Labor costs overall are up about 18% from 2021 Annual. Internet costs are up about 45% , as just one example. Now it’s not all bad. With record attendance and record sponsorship, we’re able to spread fixed costs across a higher base.

Pricing 246
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Four ways customer education helps support the Customer Success team

ChurnZero

This is a guest post by Sara Barnes , vice president of Customer Success at Skilljar. Every Customer Success team focuses on keeping customers engaged and ultimately, preventing churn. But as a company scales and brings in new accounts, CSMs can start to feel like Lucy and Ethel in the chocolate factory—the customers keep rolling along faster than CSMs can properly manage them!

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Capchase is your founder-friendly financing solution. Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing.

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“Merchant Service Provider”: What to Think About Before Using This Phrase

Infinicept

The payments ecosystem is chock-full of words and phrases that cause confusion. People often use terms that don’t really mean anything specific. Or the terms might mean different things to different people, depending on the context. Or different card brands can use different terms for the same thing. This can make understanding the industry needlessly complicated.

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How to Develop an SEO Strategy for Your SAAS Company

Agile Payments

How to Develop an SEO Strategy for Your SAAS Company.

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How to Reduce Sales Friction with Salesflare Tasks

yoursales

How to Reduce Sales Friction with Salesflare Tasks. As CRM systems go Salesflare belongs squarely in the upper echelon for sure. With – among many great features – automatic activity logging, automatic contact creation, and an endless array of integration possibilities to top it off. All of these features contribute to reduced friction in the sales process.

Sales 79
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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UserStudy Raises INR 8 Crore In Pre-Seed Funding

Entrepreneur - SaaS

The company aims to build from India for the audience across the globe.

Trends 67
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From subscription management to monetization: Evolving our brand alongside our transformation

Zuora

By Sergio Claudio, VP, Brand Experience When Zuora was founded in 2007, we had a vision that the world was […]. The post From subscription management to monetization: Evolving our brand alongside our transformation appeared first on Zuora.

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8 Skills Every Customer Success Operations Leader Needs To Succeed

Valuize Consulting

Strategic Leadership For Smooth Scaling. In today’s high-velocity subscription-based economy, a solid Customer Success (CS) Operations motion is imperative to driving sustainable and scalable growth. In order to properly build what will become the circulatory system of your recurring revenue business, you need breadth of knowledge and skills. The roles and responsibilities of a CS Operations Lead are expanding – both in scope and complexity.

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What is Force Field Analysis? What are the 3 Steps of the Force Field?

SmartKarrot

Business leaders often find themselves in a rut when it comes to making strategic decisions. It could be about making decisions about an existing process, or about the introduction of change; even the best find themselves in a spot. Find yourself in this rut? Well, adopt the Force Field Analysis and bid adieu to all your decision-making concerns. Business leaders, even the most successful ones, find themselves in a fix when making strategic decisions.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.