Fri.Aug 07, 2020

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What To Include In A Digital Marketing Strategy

SaaS Metrics

Beginning a digital marketing campaign requires a strategy. Without one, you won’t have the foundation to build a successful campaign that generates the results you want. A plan is the building block that helps define your goals, your measuring metrics, your approach and your adaptation. It also helps with what to avoid, so you don’t waste your time or money.

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11 Things That Set The Best Salesteams Apart From The Rest

SaaStr

The best salesteams seem to just do amazing things together. What differentiates them? Well, they do tend to work at some of the best companies, so there is that. But it’s more than that. A few factors that contribute to high-performing sales teams: High quota attainment. The best startups invest in their sales teams and work hard so most of the reps hit and exceed quota.

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Tell your customer stories effortlessly

Trint

People care about stories and who better to tell them than your own customers? But telling authentic customer stories at scale while remote working can be challenging. Leverage the power of speech to text to capture and re-tell your customers' stories. Download the guide on how Trint can help you share customer stories.

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Is It OK to Fly First Class to Close A Big 7 Figure Deal?

SaaStr

Q:As a founder of a series A startup, was it unreasonable for me to use the company’s money for first class tickets? A European company was interested in doing a 7-figure deal with us and I paid $32k for 4 first class tickets. My VC is now mad at me. Is $32k a fair investment to bring in a 7 figure deal? Of course. Your logic is sound, or at least, not unsound.

Travel 254
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The PYMNTS Cross-Border Merchant Friction Index 2020

FastSpring

One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer.

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Healthcare: The Great Unlock

Andreessen Horowitz

For a downloadable version of this deck, sign up for the a16z Bio Newsletter here. Very rarely—perhaps even just once a generation—an extraordinary event or force comes along that completely transforms a stagnant industry. We are experiencing that moment … The post Healthcare: The Great Unlock appeared first on Andreessen Horowitz.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male.

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What Can Restaurants Learn from Netflix?

Zuora

The Covid-19 crisis has inspired a lot of creative financial thinking on the part of restaurants and small businesses, particularly […]. The post What Can Restaurants Learn from Netflix? appeared first on Zuora.

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Start-Ups VS Enterprise: Which Sales Team Should You Work for? (Infographic)

Sales Hacker

Should you take the risk of applying to a fast-growing startup, or slowly work your way up at a more established enterprise company? This is a question most salespeople have had to ask themselves at some point in their career. And it’s not an easy decision. There are pros and cons to both. I have been an early employee at a very successful start-up (and several not-so-successful ones), and I’ve also been in Sales and Management at large, enterprise corporations.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What Can We Learn from VoIP SaaS Solutions?

SaaS Metrics

As the competition heats up in the SaaS space, it’s true that the need to differentiate your brand in the marketplace is extremely necessary. With an increasing number of SaaS solutions available, competition in each sector and the room for confusion with potential customers is a growing problem. How can this be best addressed? We look at VoIP SaaS solutions providers for some clues in this area.

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I’m Brad Friedman, Digital Marketing Strategist, and This Is How I Use Nimble CRM

Nimble - Sales

We got inspired by Lifehacker’s How I Work series and decided to ask some of our customers why and how they use Nimble. Please meet Brad Friedman, an inbound marketing/social media strategy consultant and a licensed attorney. Brad has been using Nimble for more than six years for contact management and enjoys using the Nimble […]. The post I’m Brad Friedman, Digital Marketing Strategist, and This Is How I Use Nimble CRM appeared first on Nimble Blog.

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A Day in the Life of a Director of Customer Success

SmartKarrot

Source. Customer success departments have different structures in different companies. Large enterprises have a well-laid structure of the whole department with a proper reporting mechanism. The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer.

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Sales Ethics: How to Build a Sales Organization You’re Proud Of

Chart Mogul

Good ethics is good business. Learn why it is important to work on your personal values and how to build a strong set of values in your team. I love my sales job. I realize I am in a privileged position to be working together with a team that puts customer relationships and helping customers first. I spend my days elbow-deep in people’s revenue data, helping SaaS businesses think about why metrics like churn or LTV really matter.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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A Day in the Life of a Director of Customer Success

SmartKarrot

Source. Customer success departments have different structures in different companies. Large enterprises have a well-laid structure of the whole department with a proper reporting mechanism. The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer.

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Sales Ethics: How to Build a Sales Organization You’re Proud Of

Chart Mogul

Good ethics is good business. Learn why it is important to work on your personal values and how to build a strong set of values in your team. I love my sales job. I realize I am in a privileged position to be working together with a team that puts customer relationships and helping customers first. I spend my days elbow-deep in people’s revenue data, helping SaaS businesses think about why metrics like churn or LTV really matter.

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Aug 07 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Chandler, AZ, US Organization: Keap In this role at Keap, You will be the key point of contact for the customers. Build strong relationships with the customers and ensure high customer satisfaction. Increase customer retention through reviews as well as the assessment of their business goals and monitor progress.

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5 Ways Customer Success Automation Can Maximize Your CS Team’s Time

Totango

The challenge of the digital marketplace is to make every customer feel like they are your only customer. Thankfully, the same advances that helped build that digital market also make it possible to provide every customer with personalized service. Having the ability to automate your CS teams’ work can make customer success scalable. For large high-touch accounts to tech-touch accounts, and everything in between, automation — used the right way — can add value for customers, while freeing up tim

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.