Mon.Oct 26, 2020

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How to Design a High-Performing Sales Enablement Program

Sales Hacker

Every successful sports coach will tell you that games aren’t just won on the field or court. They’re won during planning and practice. The same can be said for sales enablement. Earlier in my career, I helped build a global sales enablement team at Oracle Marketing Cloud that designed, deployed, and measured a sales onboarding program integral to a business unit responsible for $675M in annual recurring revenue.

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Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It

SaaStr

If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” People went to jail at AOL for this , overstating revenue by as much as $1 billion that wasn’t really real. It was just matched against AOL purchases, making the revenues in essence nonexistent.

Revenue 285
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Your Startup is a Series of Cycles

Tom Tunguz

I used to think of a startup as a series of funnels. There’s the customer conversion funnel, the recruiting funnel, the customer success funnel. Funnels simplify metrics. Examine the yield from each stage to gauge success. Start to finish. I’ve been preparing my session for the NY Enterprise Tech Meetup later this week on the Essential Guide to SaaS Metrics.

Startup 279
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Eoghan McCabe on the importance of authenticity in leadership

Intercom, Inc.

Our Chairman and Co-founder, Eoghan McCabe , sat down for a chat with Harry Stebbings on the Twenty Minute VC podcast to discuss his startup journey and the lessons he learned while building Intercom. In a wide-ranging conversation, Eoghan explored the complex nature of ambition, the role of self-doubt in creating our drive to succeed, and the crucial role of authenticity in leadership.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Ecommerce Consulting

Neil Patel

In 2019, ecommerce sales were $3.53 trillion worldwide. According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Are you ready? With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth.

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The Key to Successful Amazon Ads

Neil Patel

In one 36-hour period, Amazon sold 100 million products. Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Branding 119
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Bio Eats World: It’s Time to Build in Healthcare—COVID 19, Innovation, and What Comes Next

Andreessen Horowitz

In this episode of Bio Eats World, a16z founder and internet pioneer Marc Andreessen and general partner Jorge Conde zoom out to discuss the large scale societal effects of the current pandemic on society, healthcare, biotech, and innovation. COVID-19 has … The post Bio Eats World: It’s Time to Build in Healthcare—COVID 19, Innovation, and What Comes Next appeared first on Andreessen Horowitz.

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Recover Lost Sales Time: Automated Sales Meeting Personalization

yoursales

Recover Lost Sales Time: Automated Sales Meeting Personalization. Sales meetings – online or offline – is a very, very expensive use of time, both for seller and buyer. In order to be respectful of the buyer’s time, the seller must do proper preparation in advance of the meeting. That’s why we need to recover lost sales time with automated sales meeting personalization.

Sales 54
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How to Grow Your SaaS Business with Debt Financing

The SaaS CFO

You’ve bootstrapped your SaaS business to thousands or millions of dollars in revenue. You feel like you have more potential to grow, but you are limited by the cash in your bank account. You need capital, but where do you start? We are all familiar with the traditional path of equity financing, exchanging ownership in […]. The post How to Grow Your SaaS Business with Debt Financing appeared first on The SaaS CFO.

Finance 52
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Your Marketing Site Really Should Be Even Better Than Your Product

SaaStr

Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Than your actual product. Yet, it's almost always not. — Jason BeKind Lemkin (@jasonlk) October 25, 2020. When a new head of marketing joins a start-up and the first thing they want to do is “refresh the marketing site”, I always quietly groan a bit.

Marketing 318
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How to Create an Engaging Value Proposition

Neil Patel

Warren Buffet once said, “Price is what you pay. Value is what you get.”. Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers what they can expect to gain by doing business with you.

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Best Web Hosting for WordPress

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the world’s most popular CMS platform. According to a 2020 study, 455 million sites worldwide are powered by WordPress. It’s what I use to manage my blog here at NeilPatel.com, as well as my other sites and ventures.