How to Design a High-Performing Sales Enablement Program
Sales Hacker
OCTOBER 26, 2020
Every successful sports coach will tell you that games aren’t just won on the field or court. They’re won during planning and practice. The same can be said for sales enablement. Earlier in my career, I helped build a global sales enablement team at Oracle Marketing Cloud that designed, deployed, and measured a sales onboarding program integral to a business unit responsible for $675M in annual recurring revenue.
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