Wed.May 29, 2019

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Here’s What You Need to Sell your SaaS Product to Enterprise Customers

OpenView Labs

For SaaS companies, the allure of the enterprise customer is pretty strong. The prestige of a big logo alone can boost your brand’s credibility and provide powerful social proof. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc.

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Build, Prep, Execute, and Measure: The Four Pillars of Building a Successful Outbound Sales Team

Predictable Revenue

This blogpost focuses on how to build and prep an outbound team. These are critical pieces to outbound success. The post Build, Prep, Execute, and Measure: The Four Pillars of Building a Successful Outbound Sales Team appeared first on Predictable Revenue.

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When You Raise Prices More Than a Smidge … They At Least Look At Another Vendor

SaaStr

We’ve talked quite a bit about the pros and many cons of raising prices on existing customers on SaaStr. Our general view, and experience, is that until you are fairly mature, raising prices on existing customer isn’t worth it. It impacts your NPS and relationships. And importantly, it will burn up a lot of internal discussion and brain cycles and won’t really matter.

Pricing 182
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Find Your Rev Ops Tribe: An Inside Look at Ramp 2019 from OpFocus

InsightSquared

I remember attending the first Ramp conference two years ago. Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. This was a community who understood the power of alignment—that creating alignment across a company’s functional areas is the “master key” to unlocking exponential growth.

Finance 91
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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SaaStr’s Most Respected Leaders Awards 2019: The Top Five

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.

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Who to Meet at SaaStr Europa 2019! See Which Companies Will Be Attending

SaaStr

Who to Meet at SaaStr Europa 2019: We’re just a few days away from the biggest and best SaaStr Europa yet! We’re making our triumphant return to Paris this year with 2X the content, networking, and fun. With more than 2,500 teams already signed up to join us 12-13 June, SaaStr Europa is officially SOLD OUT. ??. But! If you were thinking of joining 2,500 SaaS leaders this June for Europa, don’t worry.

AWS 142
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How to monitor hybrid- and multi-cloud networks

IT World

Most enterprises now use two or more cloud service providers, and 35% use up to five monitoring tools to keep tabs on hybrid cloud and multi-cloud environments. What’s the best approach to full network visibility?

Cloud 75
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Introducing Chargebee Moments: For the Ultimate Moment of Truth at Checkout

Chargebee

Your checkout page is the ultimate moment of truth. It's that point where your prospects decide whether to turn your value proposition into something real, or just let it slip.

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How to Choose New Sales Technology (With “No-Brainer” Checklist)

Sales Hacker

No matter what your tech stack currently looks like, it’s going to change. It’s a fact. New tech will constantly come to market and your needs will continually evolve. Which means you’re going to be evaluating new sales tech on a regular basis. But how do you decide? In this article, I’ll share a simple plan for evaluating new sales tech, so you can confidently say yes or no to any new offers.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How do I market a SaaS application when I’m not a marketing expert?

Net-Results

At Net-Results we often say we love marketers that have “an engineering mind in a marketing career.” The truth is that technology is an increasingly important part of marketing. I would also say that learning marketing is a lot easier than learning to be an engineer. When selling our marketing automation platform, it’s common for us on the sales team to run into questions we don’t know the answer to.

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6 Things You Should Look for When Selecting a Secure SaaS Vendor

BetterCloud

Selecting the right SaaS vendors can prove instrumental in propelling your organization to the next level. However, that’s only one piece of the puzzle. You also need to select vendors with the right security measures in place. This is especially true if you are giving them access to other SaaS applications that are critical to your organization or process sensitive information.

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Network monitoring in the hybrid cloud/multi-cloud era

IT World

Network monitoring in the enterprise has never been easy. Even before organizations began moving software and infrastructure to the cloud, a typical enterprise used four to 10 tools just to monitor and troubleshoot their own networks, according to analyst and consulting firm Enterprise Management Associates. The public cloud adds another complex wrinkle to network visibility.

Cloud 68
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Customer Engagement Objectives You Should Keep in Mind

Totango

When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer success teams emphasize the use of regular customer engagements to keep the customer relationship strong. Setting the right customer engagement objectives and taking the necessary action to meet these goals will help your enterprise become more customer-centered, prevent churn , and boost retention rates.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Pitfalls Around Earnouts (and Why They Rarely Payout)

Divestopedia

Is an earnout right for your business sale? What should a seller be on the lookout for?

Sales 80
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Here’s What You Need to Sell Your SaaS Product to Enterprise Customers

OpenView Labs

For SaaS companies, the allure of the enterprise customer is pretty strong. The prestige of a big logo alone can boost your brand’s credibility and provide powerful social proof. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc.

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The End of Mobile

Andreessen Horowitz

Mobile 75
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Life as a Pricing Pro at SendGrid & InVision [Podcast]

OpenView Labs

This episode features two pricing professionals from PLG companies for double the insider secrets! Madeline Stein is the Principal Pricing Manager at SendGrid and Ismail Madni is Director, Product Pricing Strategy at InVision. They discussed the ideal time to build a pricing team, the cross-functionality of their roles and where pricing should sit within the org.

Pricing 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Perform a Thorough SEO Audit in Less Than 3 Minutes

Neil Patel

They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and rank well. Sadly, those days are gone. Now you have to do every little thing and do it well to dominate Google.

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Why Mid-Market B2B Companies Have the Most to Gain from a Customer Data Platform (CDP)

Hull

This article was originally featured on martechadvisor.com. There’s a hot new technology on the market: The Customer Data Platform (CDP). And if you’re not familiar with it already, then you will be soon enough -- particularly when it comes to mid-market B2B companies. What is a CDP? According to the CDP Institute, “a Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.”.

B2B 49
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How Business Owners Can Use IT Services To Make Their Lives Easier

Backlinkfy

There are many undeniable benefits of utilizing IT services in running a business. Tasks are made easier and productivity can be increased by applying these innovative solutions in different business operations. With new types of IT products and services coming up every single day, it can be very challenging for entrepreneurs to know which ones can really help their business and streamline their operations.