Curse of the ‘Middlers’: Why Happiness Officers Can’t Stand In for True Sales Professionals
SaaStr
JULY 27, 2020
We’ve spent a ton of time on SaaStr talking about how to think about sales and sales teams ; revenue/demand-focused marketing ; and keeping those customers over their lifetime. A more fundamental question we’ve touched on but mostly bypassed is this: Do You Even Need Salespeople at All? I mean, Atlassian sort of, kind of, didn’t have any for a long while.
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