Fri.Nov 22, 2019

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How SaaS companies can ensure their apps are fast, safe, and reliable

SaaStr

By Vivek Ganti, Cloudflare Product Marketing. Today, the Internet is the lifeblood of business and the primary vehicle of commerce and communication for people around the world. While it was brilliantly architected to deliver fault tolerance and connectivity, it was not designed to deliver the millisecond performance, robust security, and reliability required for businesses today.

SaaS 187
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What is a pricing matrix? 4 Pricing matrix examples for high growth

ProfitWell

Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where you show your potential customers that your service is worth their dollars. Your pricing page is where you convert leads into revenue. So, your pricing structure needs to be laid out in a digestible format for customers—you do this with a pricing matrix. Throughout this article, I’ll unpack what a pricing matrix is, how to set one up, and some stellar pricing matrix examples.

Pricing 56
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A Historical Perspective on Why SAL and SQL Appear to be Defined Backwards

Kellblog

Most startups today use some variation on the now fairly standard terms SAL (sales accepted lead) and SQL (sales qualified lead). Below see the classic [1] lead funnel model from marketing bellwether Sirius Decisions that defines this. One great thing about working as an independent board member and consultant is that you get to work with lots of companies.

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SaaS Will Hit $116 Billion Next Year. Wow.

SaaStr

Gartner has its latest Cloud report out , and while one can always pick at any report, it’s at least a well-resourced and reasoned source on the size of SaaS and the Cloud. The big learnings for SaaS founders and execs: Cloud overall will grow 17% next year to $266 Billion. That’s a lot of growth, and it means we’re solidly in the mainstream phase but not the mature phase.

SaaS 293
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Guide to CRM in Omnichannel Marketing

Nimble - Sales

“Omnichannel” is one of the hottest buzzwords in digital marketing, and it’s clear that the trend isn’t going away anytime soon. Omnichannel marketing gives you more control than ever over the customer experience and allows you to fine-tune every aspect of each campaign across multiple channels. This article will cover everything you need to know […].

Marketing 113

More Trending

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The Business Case for Forfeiting Margins

Andreessen Horowitz

In the economic process known as creative destruction, new technologies displace—and eventually destroy—old structures. Nowhere is this more evident in financial services than recent structural shifts in brokerage firms, largely catalyzed by the rise of free trading apps like Robinhood. … The post The Business Case for Forfeiting Margins appeared first on Andreessen Horowitz.

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Customer Experience Software: 5 Questions to Guide You from a Company That Doesn’t Sell It

Groove HQ

Searching for new customer experience software? Use these five guiding questions to find the right tool. Spoiler alert: You might already be using it. The post Customer Experience Software: 5 Questions to Guide You from a Company That Doesn’t Sell It appeared first on Groove Blog.

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7 BFCM Promotions to Try for Your Digital Products

FastSpring

Black Friday and Cyber Monday (BFCM) emails are about to flood every email inbox in the entire universe. And yes, you should be part of the flood. But to cut through the clutter, you need to make sure your BFCM promotions creative and competitive. And if you think a 10% off promotion is going to do the trick, you should probably keep thinking. To get your creative juices flowing, here are some promotional ideas to try in your digital store this season. 1.

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Find Your “Perfect Pitch”: Using Data as the Maestro of Your Sales Orchestration

Sales Hacker

The post Find Your “Perfect Pitch”: Using Data as the Maestro of Your Sales Orchestration appeared first on Sales Hacker.

Data 79
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Top PLG People Leaders You Should Know (And Their Predictions for 2020)

OpenView Labs

As 2019 comes to a close, it’s the perfect time to reflect on our people and talent strategies and map out a plan of action for the coming year. What’s working well? Where should we focus? We spoke with people leaders from some of the top product led growth companies, and asked for their thoughts on what we can expect to see next year and what major trends should influence our people strategy & decisions.

Scale 52
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Things to Consider When Transitioning to SaaS Solutions

SaaS Metrics

Introduction More businesses are transitioning from traditional on-premises software to SaaS subscriptions than ever and for obvious reasons. SaaS model has experienced a massive growth over the recent years, while the growth rate of on-premises software has been pretty stagnant. We have already covered the benefits of using SaaS solutions and how the SaaS subscription model can be a game changer for SMBs so you might want to have a look at these posts for more details.

SaaS 52
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Stop ignoring your landing page

ProfitWell

Today, we’re building a business as big as Intercom. Plus, marketing master Dave Gerhardt drops a private podcast. And we’re optimizing landing pages for the long run. Your top subscription news. Intercom means big business. Intercom is undeniably huge. They’ve got more than $80 million in ARR and 100,000+ active monthly customers. Intercom has changed how support fundamentally works , making serious strides in customer messaging and automation.

Scale 47
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Usership Saves the World

Zuora

In the fire department of Livermore, California, there is a light bulb that has been burning since 1901. Yes, that’s […]. The post Usership Saves the World appeared first on Zuora.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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SaaStr Podcasts for the Week with Redpoint Ventures, Felicis Ventures, and Adyen — November 22, 2019

SaaStr

Ep. 284: Travis Bryant is Partner for Founder Experience @ Redpoint Ventures, the venture fund with a portfolio including the likes of Stripe, Netflix, Zuora, Hashicorp and Juniper Networks just to name a few. As for Travis, prior to joining Redpoint, Travis was head of Customer Growth at Front, after spending 5 years building the global Sales organization at Optimizely, the world’s most popular experimentation platform.

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Introducing BIG RYG

ChurnZero

I am soooo excited to announce BIG RYG , ChurnZero’s inaugural industry and user conference built for current and future leaders in Customer Success. We will be hosting this one-day event in Washington DC on October 8, 2020. If you are a ChurnZero customer, there will also be a half-day customer-only training / event the day before on October 7, 2020.

Scale 17