Wed.Jun 19, 2019

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

We launched the Intercom App Store more than a year ago. And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built.

How does contract length impact ARPU and churn?

ProfitWell

Today Vinish Garg from vhite asks a classic question in the subscription world: How does a customer's contract length affect average revenue per user (ARPU) and churn? To answer these questions, we looked at the data from over three thousand subscription companies. Here’s what we found.

Churn 72

Reducing customer churn with data-driven messaging

Vero

Customer churn refers to the customers that stop using your product or service. For SaaS businesses, customer churn is a result of customers canceling or not renewing their subscription. Measuring customer churn allows you to understand how effective your business is at retaining customers, and a low customer churn rate is vital for business growth.

Churn 68

What is the best way to motivate a sales team?

SaaStr

The key to truly motivate a sales team, to excellence, is two-fold: They need to see the top reps making real money. Like, really good money. That will show everyone it is possible. That is can be done. And that maybe it isn’t even that hard if you hustle, listen and learn.

Sales 196

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

A New Generation of VCs, A Virtuous Cycle

TechStars

There are now fourteen Techstars accelerator alumni or Managing Directors who have gone on to create new venture capital funds. We’re excited by this trend and have decided to highlight these funds on our web site as “ in-network funds.”. I already see a common thread between these funds: Give First and the Techstars Code of Conduct are ingrained in the fund managers.

3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. But every time someone from sales says they’re taking an omnichannel route to drive sales without incorporating live chat or messaging in their sales funnel, I think, “ Huh? ”.

More Trending

9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales Slump

Sales Hacker

Your salespeople don’t need to be data experts to prospect smarter, but they do need to know how to spot the right buying signals at the right accounts — especially during summer when pipeline can slow down.

Data 83

Using Metrics to Onboard and Ramp Salespeople

OpenView Labs

When bringing new sales reps into an organization, one of the most valuable investments of time you can make as a sales leader is to ensure those new hires are set up for success. That starts with understanding what success looks like.

Cisco connects with IBM to simplify hybrid-cloud deployment

IT World

Cisco and IBM said the companies would meld their data-center and cloud technologies to help customers more easily and securely build and support on-premises and hybrid-cloud applications.

Cloud 74

Looking for a sales CRM with built-in calling? Here are 5 things to know

Close.io

Thanks to CRM software most sales teams can’t complain much today. CRMs have revolutionized the way teams stay on top of their sales pipeline and the way they organize and track customer information.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Cisco connects with IBM in to simplify hybrid cloud deployment

IT World

Cisco and IBM said the companies would meld their data-center and cloud technologies to help customers more easily and securely build and support on-premises and hybrid-cloud applications.

Cloud 63

Looking for a sales CRM with built-in calling? Here are 5 things to know

Close.io

Thanks to CRM software most sales teams can’t complain much today. CRMs have revolutionized the way teams stay on top of their sales pipeline and the way they organize and track customer information.

a16z Podcast: The History and Future of Machine Learning with Professor Tom Mitchell

Andreessen Horowitz

How have we gotten to this point with machine learning? And where are we going? In this episode of the a16z podcast, a16z Operating Partner Frank Chen asks these (and many other questions) to one of the OG researchers and … AI, machine & deep learning

Subscription Economy News – Week of 6/17/19

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 6/17/19 appeared first on Zuora. Subscription Economy

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

On Crypto and Its Implications for American Technology Innovation

Andreessen Horowitz

Editor’s Note: This testimony was delivered by a16z managing partner (and former chairman of the board of the National Venture Capital Association) Scott Kupor to the House Agriculture Committee as part of their public hearings on. Cryptocurrencies: Oversight of New … cryptocurrencies & blockchains policy field notes

MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook

CloudKettle

Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting. The post MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook appeared first on CloudKettle. SaaS Sales and Marketing B2B data visualization lead generation Marketing Martech podcast revenue operations revenue optimization Saas Salesforce

B2B 40

Libra, Anchorage, and a New Global Currency

Andreessen Horowitz

a16z portfolio company Anchorage is a founding member of the Libra Association , an independent not-for-profit group with the big, hairy, audacious goal of building a new global currency to serve the billions of people who are not well served … cryptocurrencies & blockchains

SurveyMonkey’s Pricing Change 10 Years in the Making [Podcast]

OpenView Labs

After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn. ?. Prefer to listen on iTunes? Listen here.

Churn 40

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Totango Product Updates | June 16th, 2019

Totango

Every day customers are bringing more data than ever into Totango. With this release, we set out to address this by focusing on three things: Make it easy for you to organize all of that data. Build better ways to make sense of that data.

Introducing Nimble 5.0 – Simple, Smart CRM for Office 365 and G Suite Teams

Nimble - Sales

Nimble has built a global brand as the #1 rated simple, smart CRM for individuals and small groups of customers seeking a team relationship manager that unifies contacts, calendar appointments, email inboxes, and social connections into a single company-wide contact manager. Nimble 5.0 delivers a set of powerful enhancements centered on the CRM basics […]. The post Introducing Nimble 5.0 – Simple, Smart CRM for Office 365 and G Suite Teams appeared first on Nimble Blog.