Wed.Jun 19, 2019

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

We launched the Intercom App Store more than a year ago. And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built.

How does contract length impact ARPU and churn?

ProfitWell

Today Vinish Garg from vhite asks a classic question in the subscription world: How does a customer's contract length affect average revenue per user (ARPU) and churn? To answer these questions, we looked at the data from over three thousand subscription companies. Here’s what we found.

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Reducing customer churn with data-driven messaging

Vero

Customer churn refers to the customers that stop using your product or service. For SaaS businesses, customer churn is a result of customers canceling or not renewing their subscription. Measuring customer churn allows you to understand how effective your business is at retaining customers, and a low customer churn rate is vital for business growth.

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What is the best way to motivate a sales team?

SaaStr

The key to truly motivate a sales team, to excellence, is two-fold: They need to see the top reps making real money. Like, really good money. That will show everyone it is possible. That is can be done. And that maybe it isn’t even that hard if you hustle, listen and learn.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

A New Generation of VCs, A Virtuous Cycle

TechStars

There are now fourteen Techstars accelerator alumni or Managing Directors who have gone on to create new venture capital funds. We’re excited by this trend and have decided to highlight these funds on our web site as “ in-network funds.”. I already see a common thread between these funds: Give First and the Techstars Code of Conduct are ingrained in the fund managers.

More Trending

3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. But every time someone from sales says they’re taking an omnichannel route to drive sales without incorporating live chat or messaging in their sales funnel, I think, “ Huh? ”.

Cisco connects with IBM to simplify hybrid-cloud deployment

IT World

Cisco and IBM said the companies would meld their data-center and cloud technologies to help customers more easily and securely build and support on-premises and hybrid-cloud applications.

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9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales Slump

Sales Hacker

Your salespeople don’t need to be data experts to prospect smarter, but they do need to know how to spot the right buying signals at the right accounts — especially during summer when pipeline can slow down.

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Using Metrics to Onboard and Ramp Salespeople

OpenView Labs

When bringing new sales reps into an organization, one of the most valuable investments of time you can make as a sales leader is to ensure those new hires are set up for success. That starts with understanding what success looks like.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Looking for a sales CRM with built-in calling? Here are 5 things to know

Close.io

Thanks to CRM software most sales teams can’t complain much today. CRMs have revolutionized the way teams stay on top of their sales pipeline and the way they organize and track customer information.

Startup Lessons with Dan Martell: Exits, Common Mistakes and Sales Team Structures

Sujan Patel

Recently, I had the chance to sit down with Dan Martell to chat about some of the biggest challenges faced by SaaS founders. If you don’t know who Dan is (and you really should), he’s a successful entrepreneur with five startups under his belt, as well as a coach to B2B SaaS founders.

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a16z Podcast: The History and Future of Machine Learning with Professor Tom Mitchell

Andreessen Horowitz

How have we gotten to this point with machine learning? And where are we going? In this episode of the a16z podcast, a16z Operating Partner Frank Chen asks these (and many other questions) to one of the OG researchers and … AI, machine & deep learning

Cisco connects with IBM in to simplify hybrid cloud deployment

IT World

Cisco and IBM said the companies would meld their data-center and cloud technologies to help customers more easily and securely build and support on-premises and hybrid-cloud applications.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

On Crypto and Its Implications for American Technology Innovation

Andreessen Horowitz

Editor’s Note: This testimony was delivered by a16z managing partner (and former chairman of the board of the National Venture Capital Association) Scott Kupor to the House Agriculture Committee as part of their public hearings on. Cryptocurrencies: Oversight of New … cryptocurrencies & blockchains policy field notes

Looking for a sales CRM with built-in calling? Here are 5 things to know

Close.io

Thanks to CRM software most sales teams can’t complain much today. CRMs have revolutionized the way teams stay on top of their sales pipeline and the way they organize and track customer information.

Does a Product-Led Growth Company Still Need a Sales Force?

SaaSX

Think about some of the online tools you can’t live without. Chances are, you backup your work to Dropbox, keep your colleagues updated on your progress via Slack, and automate your marketing emails with a service like Mailchimp.

Libra, Anchorage, and a New Global Currency

Andreessen Horowitz

a16z portfolio company Anchorage is a founding member of the Libra Association , an independent not-for-profit group with the big, hairy, audacious goal of building a new global currency to serve the billions of people who are not well served … cryptocurrencies & blockchains

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Subscription Economy News – Week of 6/17/19

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 6/17/19 appeared first on Zuora. Subscription Economy

MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook

CloudKettle

Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting. The post MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook appeared first on CloudKettle. SaaS Sales and Marketing B2B data visualization lead generation Marketing Martech podcast revenue operations revenue optimization Saas Salesforce

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SurveyMonkey’s Pricing Change 10 Years in the Making [Podcast]

OpenView Labs

After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn. ?. Prefer to listen on iTunes? Listen here.

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Totango Product Updates | June 16th, 2019

Totango

Every day customers are bringing more data than ever into Totango. With this release, we set out to address this by focusing on three things: Make it easy for you to organize all of that data. Build better ways to make sense of that data.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Introducing Nimble 5.0 – Simple, Smart CRM for Office 365 and G Suite Teams

Nimble - Sales

Nimble has built a global brand as the #1 rated simple, smart CRM for individuals and small groups of customers seeking a team relationship manager that unifies contacts, calendar appointments, email inboxes, and social connections into a single company-wide contact manager. Nimble 5.0 delivers a set of powerful enhancements centered on the CRM basics […]. The post Introducing Nimble 5.0 – Simple, Smart CRM for Office 365 and G Suite Teams appeared first on Nimble Blog.