Wed.Jun 19, 2019

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Slack’s Ceci Stallsmith on marketing your product platform

Intercom, Inc.

We launched the Intercom App Store more than a year ago. And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. One of the most successful platforms we and many others in the industry look up to for inspiration is Slack. And in case you had any doubt about their phenomenal growth, the company is going public this week.

Marketing 217
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How does contract length impact ARPU and churn?

ProfitWell

Today Vinish Garg from vhite asks a classic question in the subscription world: How does a customer's contract length affect average revenue per user (ARPU) and churn? To answer these questions, we looked at the data from over three thousand subscription companies. Here’s what we found. Relationships are where the beauty of the subscription economy truly shines.

Churn 60
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What is the best way to motivate a sales team?

SaaStr

The key to truly motivate a sales team, to excellence, is two-fold: They need to see the top reps making real money. Like, really good money. That will show everyone it is possible. That is can be done. And that maybe it isn’t even that hard if you hustle, listen and learn. Not everyone needs to make huge bucks. But the top 10%-15% do. A great VP of Sales / boss.

Sales 160
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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. But every time someone from sales says they’re taking an omnichannel route to drive sales without incorporating live chat or messaging in their sales funnel, I think, “ Huh? ”. Don’t get me wrong… I am all for well-thought-out email blasts and industry events.

Scale 94
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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9 Internet Trends You Need to Know About This Year

FastSpring

Okay, internet users, it’s June. So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world. A lot of the findings are expected (there are more internet users than ever, and we’re becoming more obsessed with social media and ecommerce). But the report also found some surprising trends as well: the Internet is changing our workforce, influencing a growing gig economy, and more people aro

More Trending

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Cisco connects with IBM to simplify hybrid-cloud deployment

IT World

Cisco and IBM said the companies would meld their data-center and cloud technologies to help customers more easily and securely build and support on-premises and hybrid-cloud applications. Cisco, IBM Cloud and IBM Global Technology Services (the professional services business of IBM) said they will work to develop a hybrid-cloud architecture that melds Cisco’s data-center, networking and analytics platforms with IBM’s cloud offerings.

Cloud 68
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9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales Slump

Sales Hacker

Your salespeople don’t need to be data experts to prospect smarter, but they do need to know how to spot the right buying signals at the right accounts — especially during summer when pipeline can slow down. To that end, sellers have more information at their disposal than ever before, but sifting through data to get to the top prospects can take up valuable time they need to spend… selling.

Sales 68
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Cisco connects with IBM in to simplify hybrid cloud deployment

IT World

Cisco and IBM said the companies would meld their data-center and cloud technologies to help customers more easily and securely build and support on-premises and hybrid-cloud applications. Cisco, IBM Cloud and IBM Global Technology Services (the professional services business of IBM) said they will work to develop a hybrid-cloud architecture that melds Cisco’s data-center, networking and analytics platforms with IBM’s cloud offerings.

Cloud 58
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On Crypto and Its Implications for American Technology Innovation

Andreessen Horowitz

Editor’s Note: This testimony was delivered by a16z managing partner (and former chairman of the board of the National Venture Capital Association) Scott Kupor to the House Agriculture Committee as part of their public hearings on.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Subscription Economy News – Week of 6/17/19

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 6/17/19 appeared first on Zuora.

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Using Metrics to Onboard and Ramp Salespeople

OpenView Labs

When bringing new sales reps into an organization, one of the most valuable investments of time you can make as a sales leader is to ensure those new hires are set up for success. That starts with understanding what success looks like. How many deals do your fully-ramped AEs need to close each month in order to hit quota? How much pipeline do they need to carry?

Metrics 44
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Libra, Anchorage, and a New Global Currency

Andreessen Horowitz

a16z portfolio company Anchorage is a founding member of the Libra Association , an independent not-for-profit group with the big, hairy, audacious goal of building a new global currency to serve the billions of people who are not well served …

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MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook

CloudKettle

Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting. The post MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook appeared first on CloudKettle.

B2B 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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a16z Podcast: The History and Future of Machine Learning with Professor Tom Mitchell

Andreessen Horowitz

How have we gotten to this point with machine learning? And where are we going?

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SurveyMonkey’s Pricing Change 10 Years in the Making [Podcast]

OpenView Labs

After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn. ?.

Pricing 40
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Looking for a sales CRM with built-in calling? Here are 5 things to know

CloseSaaS

Thanks to CRM software most sales teams can’t complain much today.

Sales 52
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Totango Product Updates | June 16th, 2019

Totango

Every day customers are bringing more data than ever into Totango. With this release, we set out to address this by focusing on three things: Make it easy for you to organize all of that data. Build better ways to make sense of that data. Ensure that your team can focus on the data signals and not get bogged down by noise. We’ve achieved those objectives with the introduction of the new Attribute Dimensions , Email Notification Settings , and improved SuccessFlow Segment Filters.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Does a Product-Led Growth Company Still Need a Sales Force?

SaaSX

Think about some of the online tools you can’t live without. Chances are, you backup your work to Dropbox, keep your colleagues updated on your progress via Slack, and automate your marketing emails with a service like Mailchimp. And what all these companies have in common, according to Forbes , is that they’re product-led growth companies. The term product-led growth has a pretty broad definition, but Forbes does a good job narrowing it down: “Product-led growth companies are those with high-qu

Sales 45
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Introducing Nimble 5.0 – Simple, Smart CRM for Office 365 and G Suite Teams

Nimble - Sales

Nimble has built a global brand as the #1 rated simple, smart CRM for individuals and small groups of customers seeking a team relationship manager that unifies contacts, calendar appointments, email inboxes, and social connections into a single company-wide contact manager. Nimble 5.0 delivers a set of powerful enhancements centered on the CRM basics […].

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Mattermost's $50M Series B

Tom Tunguz

Just a few months ago, we partnered with Mattermost and led the Series A. We believe that open source applications will be an important part of the future of software because of their security, lower costs of customer acquisition and the flexibility they offer customers. Today, Mattermost is announcing a $50M Series A from Y Combinator Continuity and Battery.