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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

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3 Leaders Share 8 Expert-Backed Insights For Accelerating Digital Customer Success

Valuize Consulting

While they touched on data strategy, tooling and metrics, all 3 experts emphasized that successful Digital Customer Success programs demand a holistic approach, embracing cross-functional collaboration and strategic adaptation. These roles should be complemented by professionals skilled in data engineering and systems infrastructure.

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9 Affiliate Performance Metrics and What They Tell You About Your Program

FastSpring

A proper affiliate marketing channel, like any online channel, provides insight into the program performance through various metrics. Here is a quick guide to the metrics you should monitor and track to determine your affiliate marketing program’s success. Impressions. Affiliate Mix.

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8 SaaS Onboarding Best Practices

ChurnZero

If you’ve gotten customer feedback , for example, and you want to look over it to identify pain points, recruit a cross-functional team to help you review the data. You’ll be able to put together much more efficient internal workflows and define responsibilities and metrics. This is something that your Sales team can help you with.

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? I mean, my career started as a software engineer, and out of frustration, I went into sales. I downloaded the product. Why does he believe this is so important? What works?

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5 Game-Changing Trends Shaping the Future of Sales [New Report]

Sales Hacker

Once again, Salesforce presents a strategic look into the rapidly shifting world of sales. The third edition of the widely anticipated State of Sales report surveyed more than 2,900 sales professionals and leaders from around the world. Here’s a quick sneak peak of their sales research report. Top Sales Metrics.