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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Building a Flippable Business vs. This leaves the sale of the business a lot more vulnerable to the market.

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Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO

OpenView Labs

After college, Ashley joined Twilio and played a key role in helping the company reach, engage, and convert its developer audience. She’s an expert on what works and what doesn’t when it comes to building successful relationships with developer audiences, software marketing teams, and technical CEOs.

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Become a Revenue Architect (and Level Up) With a Revenue Engine Framework

Sales Hacker

Revenue Operations is at the forefront of a paradigm shift — to view the buyer’s journey as a seamless thread across multiple people, systems, and value propositions. And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. All while delighting customers along the way.

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Building a System for Growth

OpenView Labs

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.