The Angel VC

APRIL 24, 2015

When I talk to SaaS startups and take a look at their metrics, it still happens quite often that some of the numbers aren’t quite clear to me and it takes some time to clarify things. That said, I believe most SaaS companies can focus on a small number of revenue metrics which aren’t overly complicated. Probably just out of habit.

Payments 193

Payments SaaS Payments Metrics Revenue 193

SaaStr

MARCH 31, 2021

But it’s definitely a Cloud company that benefitted from the dramatic growth in Cloud of the past 5+ years. ARR uses to mean true recurring revenues. Today, it’s definition has … loosened. Merely to revenue that generally recurs. Even if a lot of the revenue isn’t truly recurring SaaS revenue.

Outsourcing Services 362

Outsourcing Services Outsourced Development Payment Features Cloud 362

User Pilot

MARCH 7, 2024

What metrics you should track? Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. If your product is designed to be used daily, like a fitness tracker, DAUs are the key metric.

Engagement 94

Engagement Metrics Underperforming Technical Team Scale 94

User Pilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. This places it amongst the critical metrics used by any discernible entity aimed at realizing growth through sustained client relations.

Scale 52

Scale Systems Review Software Review Branding 52

ProfitWell

SEPTEMBER 24, 2019

And one of the types that a lot of companies miss is revenue backlog : the total unrecognized revenue across the term of a given subscription agreement. Revenue backlog is unrecognized revenue from a subscription business. How do SaaS subscription companies classify a revenue backlog? It’s not invoiced.

Payment Features 40

Payment Features Deferred Revenue Revenue Subscription 40

Baremetrics

JUNE 4, 2021

Baremetrics monitors 26 metrics, and on top of that offers 8 data boosting features so you can get more out of your metrics. If you want to see these metrics in action, you should sign up for the Baremetrics free trial. Definitely check it out. You can segment it by customer geography, plan type, and more.

Metrics 98

Metrics Payments SaaS Payments Payment Services 98

User Pilot

OCTOBER 4, 2023

TL;DR Net MRR growth rate is the increase or decrease in monthly recurring revenue for SaaS or subscription-based companies. If you’re a subscription-based SaaS company, you will have recurring revenue streams you receive each month from customers who sign up for your product. How to calculate MRR growth rate?

Metrics 89

Metrics Customer Lifetime Value Churn Retention 89

User Pilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. Measuring the DAU, WAU, and MAU metrics helps you: Understand user retention. Only tracking DAU, MAU, WAU and not looking at other metrics.

Metrics 74

Metrics Venture Capital Benchmarks Engagement 74

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

ProfitWell

SEPTEMBER 14, 2020

By putting all of that information in one place, SaaS operations management software allows you to more effectively track what you are spending and manage your subscriptions. It will also automatically discover invoices from across your company and present you with key information that it extracts from them. Enhance team collaboration.

Software 82

Software Management Payment Features SaaS 82

User Pilot

OCTOBER 29, 2023

The metric is also used to predict customer churn. If you can see the perceived customer value decrease, they may eventually cancel their subscription. Customer satisfaction metrics (like CSAT or NPS ) – they will show you how well the product meets the expectations of users on different plans. Userpilot integrations.

SaaS 96

SaaS Interviewing Pricing Market Research 96

Baremetrics

JUNE 28, 2021

Accuracy is an issue when it comes to financial metrics. Some people will use PayPal or another payment gateway to keep track of their revenue and expenses - but what if Stripe isn’t the only payment gateway you use? What if some customers are paying by invoice? That’s a whole other ball game. Let’s dive in!

Metrics 59

Metrics Payment Services Payments Payment Methods 59

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 177

Cloud Software Azure AWS 177

Chart Mogul

MARCH 30, 2020

So you're building an awesome subscription business — great! Billing is the lifeline of your subscription business. Subscription management platform (optional). A subscription management platform can effectively drive a lot of the pricing model of your product – before we even get to the payment transaction.

Payment Solutions 90

Payment Solutions Merchant Services Payment Features SaaS Payments 90

Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 177

Cloud Software Benchmarks Retention 177

Clouded Judgement

FEBRUARY 16, 2024

There's -- we've definitely seen more activity in the digital native space, right? ” From AWS (paraphrased): They said they expect the reaccleration they saw in Q4 to continue into 2024 2024 Estimate Updates One important metric I’m tracking this quarter is the change in 2024 estimates pre / post earnings.

Cloud 161

Cloud AWS Metrics Subscription 161

Baremetrics

JULY 22, 2021

This is why PayPal users love Baremetrics, the ultimate business analytics solution that helps SaaS and subscription businesses monitor and understand subscription data. This article will cover PayPal’s metrics and reporting features, as well as how PayPal data can be better tracked in Baremetrics. Key SaaS Metrics 1.

PayPal 98

PayPal Merchant Services Payments SaaS Payments 98

Chart Mogul

JULY 6, 2023

Say hello to negative churn, churn’s much more friendly sister metric. Say hello to negative churn, churn’s much more friendly sister metric. Churn, in general, is a key metric and health indicator for your SaaS business. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it.

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Baremetrics

SEPTEMBER 14, 2021

If you remember our discussion on bookkeeping (where you can find useful definitions of many of the terms used here), which discusses the difference between bookkeeping and accounting, accounting is similarly broken down into accrual accounting and cash accounting. Cash accounting is the simpler of the two. Table of Contents.

Payment Features 94

Payment Features Payment Methods Payments SaaS Payments 94

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Customer Journey KPIs to track: conversion rates and velocity metrics.

Product Marketing 96

Product Marketing Metrics Customer Lifetime Value Marketing 96

Clouded Judgement

SEPTEMBER 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 169

Cloud Software Benchmarks Retention 169

Clouded Judgement

OCTOBER 20, 2023

And while we’re definitely in the early stages on an important technology transformation and supercycle, headwinds around cloud optimizations might not have abated as much as anticipated by now. I created this subset to show companies where FCF is a relevant valuation metric. Revenue multiples are a shorthand valuation framework.

Cloud 161

Cloud Azure AWS Software Review 161

Chart Mogul

JULY 2, 2021

The definition of ARR seems to have become a point of friction between startups and VCs over the past couple of years, but why? This shift means your typical SaaS startup (launched in the last ~8 years) makes the majority of their revenues from month-to-month subscriptions. What is Annual Recurring Revenue?

Subscription 133

Subscription Payment Features Metrics Churn 133

Baremetrics

JUNE 15, 2021

Before going any further you might be thinking, "how can this strategy be implemented in a SaaS or subscription business?" Keep reading to see our answers to some basic, common questions about influencer marketing and how you can incorporate this in your SaaS or subscription business: Table of Contents. not on your life in general.

Subscription 98

Subscription Payment Features Social Media Marketing 98

Chart Mogul

SEPTEMBER 10, 2018

Welcome to the second installment of our SaaS Metrics Refresher course. This week we'll get back to basics with recurring revenue. Recurring revenue is the heart of every subscription business, and a key reason for the explosion of SaaS as a business model in recent years. Recurring revenue metrics & analysis.

Metrics 68

Metrics Revenue SaaS Forecasting 68

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. Underlying those metrics are processes which can improve or reduce performance in each of the above metrics.

Scale 102

Scale Sales Hiring Metrics Sales 102

Clouded Judgement

APRIL 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 161

Cloud Software Benchmarks Retention 161

Baremetrics

APRIL 1, 2021

Managing performance metrics is crucial for SaaS and subscription businesses. For millions of subscription companies, Stripe has become the go-to tool for managing payments and subscribers. In-depth reporting breaks down balances, payouts, subscription volumes, and more. Table of Contents. Reducing churn.

SaaS Payments 59

SaaS Payments Payments Payment Services Metrics 59

SaaStr

APRIL 14, 2023

Investors want to know about metrics, the drivers of your business, and whether users are growing, engaged, or churning. Many customers in SE Asia are budget-based versus subscription-based. Founders can definitely help lift the ecosystem in SE Asia. The “right time” for sales efficiency metrics is unique to the company.

Development Team Review 243

Development Team Review Technical Review Underperforming Technical Team SMB 243

Kellblog

FEBRUARY 23, 2021

Since there can be only one lead metric, every company, typically silently, decides what it is. Bookings means you’re focused on cash [3], bringing in dollars regardless of whether they’re from subscription or services, or potentially something else [4]. Thus what those implicit units really tell you about is culture.

Scale 82

Scale SaaS Payments Metrics SaaS 82

Clouded Judgement

NOVEMBER 11, 2022

Definitely not out of the woods. We’re definitely seeing softness across the board in software performance. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. BELOW next quarters consensus.

Cloud 130

Cloud Subscription Payment Features Revenue 130

Baremetrics

AUGUST 5, 2021

Assemble your own version of the Control Center with custom dashboards Custom views allow you to assemble the metrics, goals, and tables you care about most in one place. Monitor important subscription events as they happen with the Live Stream Keep an eye on signups, cancellations, payments, upgrades, and more. Not a problem.

SaaS Payments 98

SaaS Payments Payment Features Payment Services Payments 98

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Chart Mogul

MARCH 30, 2020

So you're building an awesome subscription business — great! Billing is the lifeline of your subscription business. Subscription management platform (optional). A subscription management platform can effectively drive a lot of the pricing model of your product – before we even get to the payment transaction.

Payment Solutions 52

Payment Solutions Merchant Services Payment Features SaaS Payments 52

Clouded Judgement

JUNE 23, 2023

Very interesting trend to monitor, and kudos to the Mongo team for sharing this level of detail Quarterly Metrics Trends We’re now through Q1 earnings season. However, the rate of change of the decel has definitely picked up in the last 2 quarters. Moving to net retention. Revenue multiples are a shorthand valuation framework.

Trends 130

Trends Cloud Retention Subscription 130

Chart Mogul

FEBRUARY 11, 2019

“Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. feature usage, login frequency, etc) and subscription metrics such as MRR.

Metrics 76

Metrics SaaS Churn Startup 76

Baremetrics

SEPTEMBER 26, 2021

The options are endless, and it is hard to find a definitive case for what makes one better than the other—or even more suited to your needs than the rest. Baremetrics brings your real business metrics right into your Accounting software. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now.

Payment Features 96

Payment Features SaaS Forecasting Subscription 96