SaaStr

OCTOBER 2, 2023

And 1 Big Party with Cheat Codes and Anabel Englund But much more than that, we dig into the data even more to uncover the latest event trends prevalent at SaaStr: First, on the attendee side, 34% of attendees attended as a team. So who’s coming with?

Trends 221

Trends New CTO CTO Data 221

SaaStr

JANUARY 17, 2024

Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one.

AI 236

AI Enterprise Artificial Intelligence compliance 236

SaaStr

JANUARY 12, 2022

“For large enterprise customers, your stakeholder map is almost always too small” — Alex Farmer, VP CS, Cognite Data. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. We all underresource customer success vs. sales. Are we sure?

CTO Hire 276

CTO Hire Sales Hiring New CTO CTO 276

Intercom, Inc.

FEBRUARY 16, 2022

In December, we announced European data hosting , the result of one of Intercom’s biggest ever infrastructure projects. We identified some “ known unknowns” too; problems we needed to solve, but didn’t know how just yet – like integrating the new region into our billing system. What we knew – and what we didn’t.

Scale 234

Scale New CTO Engineering CTO 234

SaaStr

MARCH 7, 2021

Yes, you can manage the sales team yourself. Cash was tight and I didn’t know any great VPs of Biz Dev, so between myself and my VPs of Sales, Product and Customer Success, we all jointly managed our key partners. 5/ Moving from CTO-led -> VPE-led dev team. You can do the drip marketing campaigns if you have to.

Part-Time VPE 264

Part-Time VPE Sales Recruiting Sales Hiring Scale 264

Sales Hacker

OCTOBER 13, 2020

You can access that data set once you contribute your own information on a blinded basis. If you missed episode 130, check it out here: Turning Junior-level Talent into Top Sales Professionals with Eddie Baez. Subscribe to the Sales Hacker Podcast. Sales enablement is easy. More sales meetings, more money.

Marketplace as a Service 96

Marketplace as a Service CTO Hire Sales Recruiting Scale 96

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 144

New CTO Sales Hiring B2C CTO Hire 144

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 220

Part-Time VPE Technical Cofounder CTO Hire New CTO 220

Frontegg

JANUARY 27, 2022

While the latter is a complete language with calls and functions to handle or process data, webhooks sit in predefined parts of the app and are fully automated. This allows data manipulation before the call and lets the recipient to control the flow as per the product requirements. 3 – Improve Cross-Department Collaboration.

New CTO 98

New CTO SaaS Payment Features CTO 98

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 168

Scale Enterprise Scaling Sales Hiring 168

Sales Hacker

FEBRUARY 17, 2021

A few months back, I was inspired by a section in Scott Barker’s “The Forecast” newsletter where he referenced some data from Chorus.ai analyzing how often Directors and Executives are involved in the sales process. At the time, COVID-19 was in full effect, so sales opportunities aplenty were turned upside down.

Underperforming Technical Team 121

Underperforming Technical Team CTO Hire CTO Coach Technical Review 121

User Pilot

JULY 27, 2023

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity. Average salary: $95,566/yr. Average salary: $46,035/yr.

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

Andreessen Horowitz

DECEMBER 4, 2023

In board meetings, we scrutinize the efficiency of sales and marketing (S&M) spend, costs of goods sold (COGS), and general and administrative costs (G&A). In typical market conditions, new customers may be clamoring for new features. And then how do you figure out where, exactly, those dollars go within R&D?

Underperforming Technical Team 118

Underperforming Technical Team Benchmarks CTO Hire New CTO 118

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 133

B2B B2C Scale New CTO 133

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. Is it something we just have to continually improve and build on as new opportunities roll out? It’s also about receiving data from your company and letting it drive the message.

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. It was pretty interesting. Harry : Oh, right.

Technical Advisors 156

Technical Advisors Scale Sales Hiring Sales Recruiting 156

SaaStr

JULY 19, 2019

250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud.

VP of Engineering 130

VP of Engineering CTO Hire Technical Review Sales Hiring 130

ProfitWell

JANUARY 2, 2020

That’s what makes subscription sales so difficult. Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. That’s why we’ve put together this subscription sales guide to help you get started.

B2C 52

B2C Subscription Payment Features Payments 52

Sales Hacker

NOVEMBER 22, 2017

In sales, sellers who cite convoluted reasons to explain poor performance, rather than proactively doing something about it often remain — unsurprisingly — at the bottom of the success ladder. There certainly are a lot of things in sales that make life a tad more difficult. Our sales process is broken. Our marketing team sucks.

Underperforming Technical Team 87

Underperforming Technical Team Sales CTO Coach New CTO 87

Baremetrics

MARCH 16, 2021

Baremetrics spoke with co-founder Dmitry Shklovsky to learn more about QuikNode and how they use Baremetrics to understand key financial metrics, translate cancellation data to inform product iteration, and sustain long-term growth. Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale.

Blockchain 90

Blockchain Payment Solutions Artificial Intelligence Payment Services 90

SaaStock

MARCH 8, 2019

After five years at Ernst & Young in New York, she served as Vice President at Citigroup in the Big Apple. Kathleen Ting studied at Cornell University before joining the financial service provider BlackRock in New York as Global Consulting Relations Analyst. She is in charge of the full SaaS solution sales cycle. Jessie Lam.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

Hitenism

NOVEMBER 7, 2016

In a Quora thread , Ian McAllister, Director of Airbnb and former GM of Amazon describes the process: “ For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. It’s not just about product-market fit, but positioning, marketing and sales.

AWS 189

AWS New CTO Scale CTO 189

Baremetrics

JULY 23, 2020

And by talking to people from this audience and researching their biggest problems, I noticed two major trends in marketing: Companies want more data sovereignty. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. and generated 130 clicks to the landing page) and on LinkedIn.

New CTO 87

New CTO Underperforming Technical Team CTO Technical Review 87

OPEXEngine

FEBRUARY 13, 2020

A Couple SaaS Generations Ago… Traditional software companies managed sales, product development, finance and HR in siloed organizations by function. Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. Cross functional management was attempted but often not effective.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Sales Hacker

MAY 5, 2021

Listen to Hang Black’s podcasts to learn about the future of sales enablement or how to lead with empathy. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Fixing visibility issues in your sales org.

Scale 100

Scale Technical Cofounder Technical Advisors Sales Hiring 100

Outseta

MARCH 21, 2018

Team: Co-founders Andy Taylor (CEO) and Navtej Sadhal (CTO). is a New Jersey based online property management platform built for both landlords and tenants. Team: Co-founders Joe DiNardi-Mack (CEO), Joseph Haddad (CTO), & Chris Finn (COO). Team: Founder & CEO Charles Hadsell. dwel.co - dwel.co Team: Founder Tyler Cubell.

Outsourcing Services 75

Outsourcing Services New CTO Outsourced Development CTO 75

Intercom, Inc.

JANUARY 5, 2022

There are enough stories of data breaches and cyber attacks to chill even the savviest security engineer to the core. You can’t grow your business if your customers don’t trust you with their sensitive data. And then, in the 50s, they introduced this new thing, and there was resistance. Start early. Don’t skip on automation.

Scale 211

Scale Software Review compliance Technical Review 211

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. For many in sales, this is the root of the playbooks they follow today.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

OPEXEngine

JANUARY 4, 2022

It’s the kind of notoriety that is leading to a wave of consumption pricing for new software companies and causing established companies to consider whether they too should switch to a usage-based model. As the customer assumes more risk, they take longer to evaluate their purchase and figure out how to budget for it, slowing the sales cycle.

Pricing 52

Pricing New CTO CTO Metrics 52

The SaaS Garage

FEBRUARY 6, 2020

The product development is led out of Germany by Jan Riedel, a software engineer virtuoso and veteran, who Loyalty Prime was able to win as their new CTO at the beginning of 2019. Christoph Straub, Loyalty Prime’s founder and CEO is excited about this new chapter of his company.

Generative AI 90

Generative AI Artificial Intelligence CTO Coach Venture Capital 90

OpenView Labs

OCTOBER 5, 2021

In a B2B company, growth is applied much more broadly, taking a cross-functional, multidisciplinary approach that includes sales, marketing, customer success, product, and others. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Hila explains.

B2C 65

B2C B2B New CTO Acquisition 65

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Maggie Hott , Director of Sales at Webflow. Des Traynor , Co-founder and CTO of Intercom.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

Intercom, Inc.

JULY 10, 2018

Having one tool that helps you do all your most important work – sales, marketing and support – makes life so much easier. Making it simple for website visitors to engage with you at the beginning of the sales process is key to conversion rates. Our whole sales team used to do this at my previous company as well, all manually.

Business 106

Business SaaS New CTO CTO 106

SaaStr

JANUARY 10, 2020

297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Why is this? What are the drivers of its death?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

OPEXEngine

NOVEMBER 11, 2020

Our renewal rate looked great, but as we began to dig into data, we realized it was because of our CS team and their high levels of service—it wasn’t necessarily a reflection of our software, our product/go-to-market fit, or the pain we were solving in the market,” he says. “We Identify ideal customers and hone sales personas.

Startup 91

Startup Scale Systems Review Technical Review 91

SaaStr

APRIL 4, 2019

In the last two years there have been so many new services around security, around machine learning that literally did not exist. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. How is data being managed?

Cloud 167

Cloud Scale Trends Machine Learning 167