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Top 13 SaaS Customer Engagement Trends 2023 to Follow

User Pilot

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. TL; DR Customer engagement refers to the active interaction between customers and products. What is customer engagement?

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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

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10 Analytics Dashboard Examples to Gain Data Insights for SaaS [+Best Tools]

User Pilot

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Dashboards also allow you to track changes in data quickly and thus, make informed decisions based on real-time data. It needs to display changes and trends in data over time. What makes a great analytics dashboard?

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How to Create a Successful Customer Engagement Strategy For Your SaaS Company

User Pilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? Implement these 6 steps to create an effective engagement plan: Define your user personas and their pain points.

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business.

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Event Data for SaaS: A Complete Guide with Examples

User Pilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. What is event data?