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How to Conduct Qualitative Data Analysis? (+The Best Tool to Use)

User Pilot

Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative product analytics can’t. This article will teach you how to analyze qualitative data to inform product development and improve the product experience.

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UX Analytics: It’s Not Just About Data Collection and Methods

User Pilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. To assign meaning to whether the numbers are good or bad, context is crucial.

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21 Product Feedback Software for Collecting Actionable Insights

User Pilot

Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. Social listening tools : Software for monitoring online conversations, brand mentions, and trends.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Alternatives: AdRoll, Quantcast.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. In fact, 92% of businesses say CRM software is crucial to achieving their revenue goals. By the end of this guide, youll have a clear understanding of each platforms strengths, weaknesses, and ideal use cases.

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Guide to Auto-Capture in SaaS: Benefits, Use Cases and Tools

User Pilot

When it comes to product analytics , data is king. Traditionally, SaaS companies had developers define important user actions and add custom tracking code to capture these events. The old way of collecting data, manual tracking , requires developers to manually write code for each event the business wants to track.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

User Pilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. What is Heap?